23 January 2011

Franchising: Dosa Plaza


Dosa Plaza is the sole runner in the category of south Indian cuisines that has gained popularity nationwide for its innovative approach and wide varieties of recipes. From a humble inception in 1998, Dosa Plaza grew into a lavish success story that it has become today. 

With 'World's Widest Menu in mouth watering Dosas', Dosa Plaza has the reputation of being the fastest growing chain in food retail section. Dosa Plaza plans to grow nationally and internationally through franchising. Spruced up by the rich expertise of quality food, excellent preparation and authentic taste, the Dosas available at any of the Dosa Plaza outlet make an excellent cuisine, a perfect combination of the traditional and the contemporary taste!

Outlets of Dosa Plaza is uniformly spread across the country with the presence at the major locations in Delhi, Mumbai, Karnal, Hyderabad, Lucknow, Ludhiana, Vadodara, Kaushambhi in Ghaziabad, Goa, Kolkata, Surat, Sirsa, Rajkot, Agra, Patna, Pune, Karnal, Panipat, Calicut, Guwahati, Jammu and Ahmedabad.

Franchise Expansion Plans
India: All major cities across the country and selected territories for Master Franchise.
Abroad: East Asia, Middle East Asia, South East Asia, North America & United Kingdom.

Location Specification for Dosa Plaza Franchise: 
Shopping Malls, Food Courts, Multiplexes or any prime location with high footfall.

Dosa Plaza's USP is their 104 exotic varieties of fusion dosas with 27 being trademark dosas.

Eligibility criteria for being our franchising partner:

Model A
Franchise investment*
10 to 12 Lacs
Menu
104 Types of Dosa's, South Indian meals, Filter Coffee, Variety of Idli, Wada's.
Area

300 sq. ft. - Kitchen and Counter

100 sq. ft. Stores
Total area
400 sq. ft.
Franchise fees
4 lacs
Royalty
8%

Model B
Franchise investment*25 to 30 Lacs
Menu104 Types of Dosa's, South Indian meals, Filter Coffee, Variety of Idli, Wada's.
Area550 sq. ft. - Kitchen and Counter
100 sq. ft. Stores, 1000 sq. ft - Dinning
Total area1650 sq. ft.
Franchise fees5 lacs
Royalty8%


Model C
Franchise investment*33 to 40 Lacs
Menu104 Types of Dosa's, South Indian meals, Variety of Idli, Wada's, Veg Chinese,
Pav Bhaji, Fresh Juices & Filter Coffee
Area600 sq. ft. - Kitchen and Counter
200 sq. ft. Stores, 1400 sq. ft - Dinning
Total area2200 sq. ft.
Franchise fees8 lacs
Royalty8%


Dosa Plaza Investment Details:

Date Commenced Operations:2005
Date Commenced Frachising / Distribution:2005

How much working capital is required in franchise addition to this:2,00000 
Is there exclusive territorial rights
given to a unit franchise?
:Yes
Are any performance guarantees
given to unit franchisees?
:No
What is the anticipated percentage return on investment?:20
What is the likely pay back period of capital for a unit franchise?:2 and 1/2- 3 yrs
Are there other investment
requirements?
:no

How long is the franchise term for?                                                    :5                         
Is the term renewable?                                                    :Yes


Dosa Plaza Property Details

What type of property is required for this franchise opportunity?:malls, high street,food courts,highways, multiplex


Preferred location of unit
franchised outlet:?
:highstreet, malls, highways, multiplex
Dosa Plaza is on a constant lookout for mutually beneficial partnerships. You can become an entrepreneur and own your own business at Dosa Plaza. If you are passionate about customer service, love south Indian cuisines - greet one of the most profitable franchising opportunities at Dosa Plaza. 

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