20 March 2011

Impact of Corruption on Indian Businesses


Impact of Corruption on Indian Businesses: Survey


Until a year ago, it was of common knowledge that corruption is deeply rooted in India. However, it was the scandalous year 2010 that established this perception into fact. All the major scams – be it Commonwealth games fiasco, 2G spectrum allocation scam or bribe for housing loan scandal – were unearthed during previous year.

Even equity markets crumbled by 15% as the year ended on a sagging note. Some analysts attributed this weakness in markets to uneven inflation-growth dynamics, while others blamed it on India’s lost credibility with regard to governance issues.


Having said above, the FIIs have still not yet fully discounted the negativity arising out of corruption issues. The theory that is still doing the rounds among the institutional investors is that the India is still on growth track irrespective of the recent scam instances.

However, the same optimistic sentiment has not been reflected when it comes to insight from corporate India – i.e. those who are directly involved in dealing with the challenges faced on account of corruption issues.

To keep a tab on what India Inc feels about corruption issues, KPMG India surveyed leading Indian companies to keep a tab on sentiment and perception of how corruption is corroding economy as well as corporate environment.

Key Highlights of the Corruption Survey:
Over 2/3rd of the survey respondents perceive that India can touch 9% GDP growth if corruption is controlled. Otherwise, it would result in volatile political and economic environment.

Impact of corruption on India’s GDP growth



Half of those surveyed felt that India corruption may hit the investment sentiment and render India less attractive destination for foreign investment.

Respondents to the extent of whopping 90% felt that corruption would also translate into increased stock market volatility and prevent institutional investors from making long-term commitments.

99% of respondents opined that the biggest impact of corruption on business is its tendency to skew level playing field and attract organizations with lesser capability to execute projects. This could create inefficiencies in the system and hence increase the cost of operations.

Impact of corruption on business



Now, take this! Well, it’s a no shocker, but certainly a bit surprising. Almost 68% people attribute corruption to be induced by the private sector; even as wide majority of us put the blame on the government enterprises.

India has seen stupendous growth in mergers and acquisitions. But, here could be a small hump in the tale. Nearly 37% of respondents felt that corruption could impact the valuation of a company thereby denying shareholders a fair price.

eedless to say, real-estate industry has remained as the most corrupt industry, as told by 32% respondents, which is highest quantification going industry-wise.

Perception of most corrupt industries



So, any take on which industry is most corrupted after real-estate? Well, no points for guessing, its telecommunications sector – especially, after recent 2G spectrum allocation scam, 17% of those surveyed felt this sector is fraught with corruption issues.

Most significantly, when it comes to anti-corruption measures, a majority 84% of those surveyed opined that Indian government failed to effectively enforce anti-bribery and corruption laws.

How will corruption scenario in India change in the next 2 years?


Interestingly, when asked as to how will corruption scenario in India change in the next 2 years – 46% felt that corruption is here to stay in the system, while 15% opined that corruption shall continue to thrive and increase irrespective of the legislation.

Certainly, we cannot take the above survey findings with a pinch of salt. There is lots of reality behind above survey outcome. Can India come out winner out of such trying circumstances?

Indian E-commerce market


Indian E-commerce market at 47k cr by 2011 – Online Travel Bookings dominate!

The internet reach has grown beyond being an enabling communication medium. E-commerce has been a new buzz word over the last decade and is likely to grow exponentially year on year in an under-penetrated country like India.

In fact, e-commerce is expected to fast catch-up with the growth in overall trade market. This can be gauged from the fact that e-commerce penetration is still quite lower even amongst active internet users who look for information regarding products.

So, gradually, the conversion ratio of these users – which currently stands at around 40% – from being mere on-lookers to having brought any product over internet, could only rise from here.

Net Commerce Market Size from 2007 to 2011


Surprisingly, the IAMAI report on online commerce indicates that almost 80% market share of current online commerce industry is dominated by travel business and remaining 20% share is constituted of non-travel businesses such as eTailing (electronic retailing), digital download, paid content subscription, financial services, online classifieds, etc.

Take this! The above ratio of e-commerce market share has been skewed not just recently. It’s almost the same since last 5 years. The survey also indicates that there won’t be any drastic changes in the trend until the end of the year. However, online users in India have exhibited willingness to make purchases over the internet, which is evident from the increasing awareness and growth of net commerce industry.


The online travel industry has grown smartly from Rs.6250 crore in 2007 to Rs.25258 crore until Dec 2010 on the back of conveniences of paying online. Currently, domestic air travel segment constitutes 63% of online travel industry followed by 28% share from online Railway tickets.

E-tailing – which comprises buying consumer items including electronic products, Home appliances, personal products such as apparels and jewellery and other accessories – is currently worth Rs.2050 crore, and is expected to grow by 32% to Rs.2700 crore by next year.


Another segment that could witness humungous growth opportunity is online financial services including Net Banking, utility bills payment, insurance and other services. The financial service segment is estimated to be worth Rs.2000 crore currently, but is expected to log 34% growth by Dec 2011.

Lastly, India has witnessed breathtaking growth in the mobile segment thanks to low-cost smartphones. The digital download segment has grown at the fastest pace of over 50% year on year growth since Dec 2008. Majority of the mobile transactions through Ringtone / Wallpapers / Pictures downloads is said to be worth Rs.140 crore.

To the same extent as mobile downloads, even mobile recharge for pre-paid connections or paying post-paid bills forms a significant 34% market share of current digital downloads market size of Rs.680 crore.