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Social media

Social media in Business:

Companies are coming to recognize the growing relevance of Social Networking as a medium, Here take a look at the Fortune Global 100 companies Social marketing usage trends.


FORTUNE GLOBAL 100 COMPANIES: 

Who's using What?

65% companies have A Twitter Account

Twitter Accounts( % of companies with Twitter Accounts by region)

40% in Asia Pacific

67% in Latin America

71% in Europe

72% in United States

33% companies have A Corporate Blog

Corporate Blogs(% of companies with Corporate Blogs by region)

25% in Europe

33% in Latin America

34% in United States

50% in Asia Pacific

50% companies have A YouTube Channel

YouTube Accounts(% of companies with YouTube Accounts by region)

33% in Latin America

35% in Asia Pacific

52% in Europe

59% in United States

54% companies have A Facebook fan page

Facebook fan pages(% of companies with Facebook fan pages by region)

33% in Latin America

40% in Asia Pacific

52% in Europe

69% in United States

Overall Usage:

79% of companies use at least one of the four platforms.

20% of companies use all the four platforms.

Frequency of Activity:

82% of Companies using their Twitter account per week 

(27 Tweets on average per week)

68% of Companies using their YouTube account per month 

(10 Videos on average per month)

59% of Companies using their Facebook page per week 

(3.6 posts on average per week)

36% of Companies using their Corporate Blog per month 

(7 posts on average per month)

Since, There is a tremendous increase in the usage of social media by the people globally, Companies are now looking forward to make their presence in the social media to create brand awareness and capture a huge market size. which more cost effective when compared with other advertising media.