04 February 2011

Bharti Retail & Airtel


Bharti Retail & Airtel


Bharti Retail, wholly owned subsidiary of Bharti Enterprises, today said it has started offering customers the facility to pay shopping bills through mobile phones.

The service is being provided in association with group firm Bharti Airtel and consumers can use the facility for purchases of up to Rs 5,000 at its ‘easyday’ stores.

Initially available to customers of easyday stores in Gurgaon, the facility will be launched in other key cities in India to cover all easyday and easyday Market stores in phased manner, as per the roll out of Airtel Money.

Airtel Money is a facility for financial transaction through mobile phones, which allows exchange cash up to Rs 5,000 for virtual money and stores it on their phone in the form of a prepaid account.

Airtel believe this method of payment underscores our commitment and promise of providing our customers an efficient and wholesome shopping experience at consistently everyday low prices.

Maruti: drives into luxury sedan segment

Maruti drives into luxury sedan segment                     




India's largest carmaker Maruti Suzuki entered the luxury sedan segment with the launch of its premium sedan Kizashi.
The new car is the company's costliest model yet. The company, which has close to 50 per cent market share in the domestic passenger vehicle market, does not expect Kizashi to significantly boost sales in the short-term but expects demand to grow gradually for this segment.
With the Kizashi being critical for the company in building a strong brand in the fast growing ‘premium' sedan category, it has positioned the sedan very aggressively when compared with to the competition.
The sedan has a 2.4-litre petrol engine and will be offered with manual and automatic transmission options. The manual transmission model will cost Rs 16.5 lakh (ex-showroom) in New Delhi while the automatic version has been priced at Rs 17.5 lakh (ex-showroom).
In terms of size and features the Kizashi compares to A5 segment products like the Honda Accord (Rs 18.5 plus) and Skoda Superb (Rs 18.2 lakh plus), but the price positioning has stepped down to the to the A4 segment models like the Honda Civic (Rs 14.2 lakh for top-end) and Toyota Corolla (Rs 14.3 lakh for top). Lower pricing than competition can help the company make up for the lack of a ‘premium' brand image.
“The Kizashi is a major step forward for Maruti Suzuki”