Maximum SMSes

Maximum SMSes on Diwali:

When it comes to sending greetings through SMS, New Year's eve has become passé and occasions such as Valentine's Day and Friendship Day are gaining in popularity going by data released by Bharti airtel.

According to the findings of airtel Mobitude 2010, Diwali was the most popular even in 2010 followed by Dusshera and Friendship Day.

Of the 90 billion SMSes exchanged on airtel's network through the year, the maximum number was recorded at 12 billion on the occasion of Diwali. New Year's day was at the top in 2009.

Mobitude maps mobile phone usage trends across the country based on a detailed analysis of data capturing all downloaded content by airtel mobile users.

In the entertainment space, songs from Dabaang were on the top of the Indian mobile charts with Munni Badnaam Hui and Tere Mast Mast Do Nain at number one and two in the full songs downloaded category.

In Bollywood segments, Katrina Kaif and Salman Khan ruled in the categories of images downloaded. Despite several new entrants in the Bollywood world – Deepika Padukone and Ranbir Kapoor were the only new comers to feature among the top 5 categories. Amongst sportstars (Male) – Sachin Tendulkar was clearly India's favourite, followed by Indian cricket team captain M.S.Dhoni.

In the sportstars (Female) Sania Mirza maintained the number one position closely followed by international stars. According to the survey, 25 million images and wallpapers were downloaded by airtel mobile users in the last one year.

Today, people across India are increasingly relying on the mobile platform as their source of entertainment and information from songs, videos, wallpapers to applications. The findings of airtel Mobitude 2010 are a true manifestation of what appeals to the Indian masses.

Strategy: Tata Nano

Now, a Nano at zero down payment

You can now walk into the showroom, collect a Nano and pay the first instalment the next month.

In a bid to increase the car's sales, Tata Motors is now facilitating a zero down payment option.

Sources said that the 100 per cent finance scheme has been operational for sometime and will go on till December-end.

There is zero down payment option. It depends on the profile of the customer too. Tata Motor Finance is already offering it.

It is up to the financiers to offer 100 per cent financing.

14% Interest:

Tata Motors Finance charges 14 per cent interest for the 100 per cent loan scheme. A sales executive at one of the Mumbai dealerships said customers have to only make a payment of Rs 20,000 for RTO charges and insurance.

If customers make a down payment of approximately Rs 40,000, then there is scope to reduce the interest rate even further.

The decline in Nano sales to three-digit figures has triggered a host of marketing initiatives.

On the product front, Tata Motors now offers additional safety features and a four-year warranty, while at the financing end it offers fast-track processing of applications and lower interest rate.

More selling outlets

As for retailing, the company started open sales in 12 States and it will extend to all States by March. Plans are on to open 1,000 selling outlets in the short term.

A Business plan

How to write a business plan?

Here is a quick nine-step guide to what you will need in your company's business plan:

1. An executive summary outlining goals and objectives. 

2. A brief account of how the company began. 

3. Your company's goals.

4. Biographies of the management team.

5. The service or product you plan to offer. 

6. The market potential for your service or product.

7. A marketing strategy.

8. A three- to five-year financial projection. 

9. An exit strategy.