Love Quest

How the Girls are?

Every guys are meeting up with different kinds of girls for their life, but in love all girls are the same.

They are:

• More Possessive.
• More doubtful.
• More angered.
• More stubborned.
• More selfish.
• More cautious.
• having over expectations on guys.
• the lier but they always tell the guys are lier.
• the influencer for the guys to become mad.
• more independent and want the guys to be dependent on them.

* Guys don't get fooled by the girls in the name of 'Love'. 

BEWARE OF GIRLS!

KFC: Strategy

KFC not chicken to serve veg platter

Vegetarian delights: A view of KFC at the Planet Yumm food court in Chennai.

While ‘finger lickin' fried chicken' is its USP, this Louisville-based brand didn't want the veto factor by a vegetarian to play against it in India. Indians eat in groups and there are at least a couple of vegetarians in the group who might turn down the choice of KFC as the eating destination because of a lack of choice for them.

Sensing that this may happen, KFC in India now has a parallel vegetarian menu. Something that the founder Colonel Harland Sanders wouldn't have imagined would happen when he started Kentucky Fried Chicken in 1952.

KFC also ran into rough weather when it logged into India in the 1990s with protests from activists on the chemical content in its ingredients.

On its brand promise and delivery in India, it's all about value, and about taste that appeals to its core audience, namely, the young adult. The plan is to take the store count to 500 in another five years, with 80 per cent of the stores owned by the company and the rest franchised.

While Tier 2 towns such as Goa, Vizag, Mangalore and Guwahati have done very well because of the pent-up demand, these would continue to comprise about 20 per cent of its overall store count.

The Indian branded qsr (quick service restaurant) market is currently estimated to be at about Rs 3,000 crore.

A KFC outlet now has about 2000 walk-ins a day. The qsr chain has seen a 6-7 per cent increase in average ticket size from last year and a 10 per cent increase in the number of transactions from the same period.

The company is also testing home delivery in select markets and will roll out the service soon in all its outlets.

Marketing research

Hotel room market to touch Rs 11,900 cr by 2013: Study

Knight Frank India Pvt Ltd, an independent global property consultancy, estimates Indian hotel room market to touch Rs 11,900 crore by 2013; translating to 17 per cent average annual growth rate for 10 cities. The study released by the consultant — ‘India's Hotel Market', encompasses findings from 10 key cities in the hospitality industry namely NCR, Mumbai, Bangalore, Goa, Pune, Jaipur, Hyderabad, Chennai, Kolkata and Ahmedabad.

Results of the surveyed Indian cities reveal that by 2013, the total demand will be for 43,828 rooms, while the total room supply will be 81,296, said Knight Frank. The per day room demand is estimated to grow at an average annual growth rate of 13.9 per cent for upscale hotels and 9.3 per cent for mid-scale and economy hotels. Among these cities, NCR comprise the largest share of demand and supply followed by Mumbai, Bangalore and Hyderabad, said the study.

However, strong growth in demand, higher occupancy level, increasing average room rates and low incremental supply will enable Mumbai and Goa to outperform other cities.

For the purpose of research, Knight Frank segmented the hotels in three broad categories namely Upscale, Mid-scale and Economy, said a press statement. A sample of 250 hotels across 10 cities was surveyed in these categories, which helped the consultants to track the historical trends of average room rates and occupancy rates from 2005 to the second quarter of 2010, it said.

SONY INDIA

Sony India expects turnover to hit Rs 5,700 cr:

Banking heavily on the sale of its LCD television sets and digital imagery products, 

Sony India, is looking forward to a 54 per cent growth in the current fiscal. The company expects its turnover to touch around Rs 5,700 crore this fiscal.

Aggressive marketing, brand promotion and sales channel expansion have been the highlights of Sony strategy.

Sony launch of its new 'Alpha NEX series' digital camera.

"The Alpha NEX has two variants, NEX-5 and NEX-3."

The company, which will spend around Rs 350 crore (above the Rs 250 crore that it had spent last year) on brand promotion alone, is expected to capture 40 per cent of the market share (both DSLR and Compact combined) by the next fiscal.

This fiscal, though, Sony India is targeting a sales of around 20,000 units of the Alpha NEX camera.

Camera market

The total camera market is currently pegged at Rs 1,750 crore and is expected to grow to Rs 2,250 crore in the next fiscal. At present, Sony India has a market share of 35 per cent in the DSLR and compact camera sections.

Sales

Sony expects sales of its digital cameras to touch Rs 900 crore in the next fiscal from the existing Rs 600 crore.

The company has a portfolio of 30 different camera models.

Last year, Sony India had reported a turnover of Rs 3,700 crore and the current fiscal has seen a growth of 46 per cent.

the company plans to launch a new camera product line by February 2011.