Number of Note

NUMBER OF NOTE:

• Rs.2,200 Cr
• The estimated value of online shopping for consumer goods like electronics and chocolates during Diwali according to Assocham.
• Rs.58.19Cr
• Prasar bharati's revenues from advertisements during the broadcast of the Commonwealth Games.
• 70 MILLION
• The number of houses needed to meet the current housing demand in the country, accordingly to a report by the World bank.
• Rs.25,000Cr
• The established size of the consumer durables industry in India, according to ratings agency Crisil.
• Rs.2,000Cr
• The expected size of the online advertising segment in India by 2013.

The Indian FMCG BOOM

THE INDIAN FMCG BOOM:

India's economic resurgence is driven by domestic consumption. At the fast moving consumer goods(FMCG) industry, which has more than trebled in the last decade to1300 billion(in .rs).

  Growth rate : +6% in 2001 to+17% in 2010

  GDP growth: 5% annually (from 2001-05)

                           8% annually (from 2006-10) 

                           *Golden years for FMCG industry

                           (This is because of the opened up rural market.)

Since from 2003 to 2009,  The retail growth in rural area is out pacing when compared with Urban growth. In percentage: -7% in 2003 to +17% in 2009.

Organized Retail penetration in selected economies:

• US              :            85%
• Taiwan       :            81%
• Malaysia    :            55%
• Thailand     :            40%
• Indonesia   :            30%
• China         :             20%
• India           :             4.8% (the penetration will goes upto 30% by 2020*)

FMCG Growth Ladder:

NEW CONSUMERS: 

• population growth
• Increasing penetration(access to rural areas, more coverage)

INCREASING CONSUMPTION:

• Economic growth leading to higher disposable incomes with the younger population is driving this trend.

UP-TRADING:

• A burgeoning affluent middle and upper class ensures up-trading to premium products.

Hence, The Indian FMCG industry is the Booming Industry for the following years without doubt, because of high market penetration and growing rural market.