04 December 2010

Create and Market Your Brand

The Facebook Effect with Mark Zuckerberg

Telecom: R Com & Tata Tele services

GSM, not CDMA, ringing in growth for RCom, Tata Tele:


While both the players have been maintaining that their move to enter GSM space did not mean that they were going slow on expanding CDMA business, the trends in subscriber addition indicate a different story

Mobile operators that migrated to the dual technology in 2008 are adding more subscribers on their GSM network than on their CDMA system.

TRAI Data:

According to the data released by the Telecom Regulatory Authority of India (TRAI), the CDMA subscriber base of operators including Reliance Communications, Tata Teleservices and HFCL Infotel Ltd have gone up only marginally ever since they launched GSM services.


Tata Teleservices, for example, had added 38.1 million GSM subscribers by September 2010 since they launched services in June 2009. During this period the CDMA user base of the operator by just about 3 million from 38 million in June 2009 to 40.9 million by September.

Similarly, RCom got 41.2 million GSM subscribers since its launch in December 2008, even as its CDMA subscriber base increased by just about 6.5 million from 48.6 million to 55.2 million. Going by the current rate of growth the two operators will soon have more GSM subscribers on their network than CDMA even though they had launched the latter network more than seven years ago.

While both the players have been maintaining that their move to enter GSM space did not mean that they were going slow on expanding CDMA business, the trends in subscriber addition indicate a different story.

Industry sources said that the two operators may be following a strategy whereby they are loading up voice subscribers on their GSM network, while leaving their CDMA spectrum for high speed data services. Both RCom and Tata Tele have launched 3G-enabled data cards on their CDMA network.

This is the first time TRAI has revealed the GSM subscriber base of the two operators.

Till now the operators were reporting combined subscriber base including both GSM and CDMA users.

Industry analysts said that the subscriber numbers were not surprising and in line with the overall preference for GSM in the Indian market.

New Products:

Brush-o-matic:



Mirc Electronics Ltd has launched a washing machine equipped with an ‘in-built brush'. The Onida Sparkle Range of Washing Machines is claimed to give clothes a hand brush wash with the ease of a machine. Additionally the Sparkle claims to reduce water consumption by 35 per cent. The Onida Sparkle 65X is a 6.5kg fully-automatic washing machine which comes with the Moving Digital Display which, apart from providing a clear view of each function, keeps consumers updated with the wash cycle time and its various washing stages. The Hexodrum Design allows the machine to create a barrier of water between the drum and the clothes, thus preventing wear and tear. The machine's Hexafin Pulsator creates a turbulence during the wash cycle forcing the water and the clothes to move in opposite directions, thus enhancing the quality of the wash. The washing machine comes at an MRP of Rs 18,990. It is available across four more models — a 6.5 kg model with an in-built brush and other models in 6.2 kg capacity.


Smooth ride:
TVS Motor Company has launched TVS TRU4 Premium, a semi-synthetic 4T Engine Oil, certified by the Japanese Automotive Standards Organisation — JASO MA2 — and the American Petroleum Institute — API SL. The engine oil is supposed to improve fuel economy, enhance engine life and lower emission levels. The product is supposed to be blended with highly purified water-white, high viscosity index base oils. It uses an advanced formulation technology for extreme thermal conditions to establish superior thermal stability both at high and low temperatures. The product is available in 1 litre and 900 ml packs and is priced Rs 235 per litre.



Resplendent you:
Pond's Gold Radiance is claimed to capture the power of gold and anti-ageing ingredients to re-energise the lost radiance of ageing skin cells. The Gold Radiance Range includes Youthful Glow Day Cream SPF 15 PA ++ with Real Gold Microparticles (50 ml and 25ml), priced Rs 799 for 50 ml. It is reportedly clinically proven to lift away the skin's dullness and reveal your skin's youthful radiance. Precious Youth Serum with Real Gold Microparticles, priced Rs 899 for 30 ml, is supposed to contain Vitamin B3, proven to reduce age spots.


Winter gloss:
Avon has launched moisturising Perfect Wear Extralasting Lip Gloss. The lip gloss has an easy, full colour application and is available in eight shades from Infinite Berry to Continuous Copper and is priced at Rs 329 for 3 ml. The product is available exclusively through Avon Representatives.




Sugar control:
M V Hospital for Diabetes and Diabetes Research Center, Royapuram (Chennai), has launched a ‘Diabetes Self Care Kit' to improve monitoring and management of diabetes. The kit contains: a blood glucose monitoring meter; body fat analyser; BP apparatus; Pedometer; measuring cups; measuring tape; diabetic manuals; monofilament; foot care kit; temple socks; measuring tape. The self care kit is expected to help patients monitor their glucose levels. The kit would be available in the Royapuram and Mylapore branches of the centre at Rs 2,900.





Spencer's Retail Ltd.

Spencer's Retail plans hypermarket expansion drive:

“Spencer's is planning a major expansion drive, which will mean doubling of the total floor space of the stores from one million sq.ft to 2 million sq. feet by 2012. This will entail an investment of about Rs 150 crore.”

Spencer's Retail Ltd, a multi-format retail chain, today announced the revamp of the first hypermarket of the country launched 10 years ago in Hyderabad, and plans to follow this up with other older stores too changing them based on customer feedback.
Part of the Rs 16,000-crore RPG Group, Spencer's is planning a major expansion drive, which will mean doubling of the total floor space of the stores from one million sq.ft to 2 million square feet by 2012. This will entail an investment of about Rs 150 crore.
Apart from bringing about changes in the store format itself, its layout, we have added a wide range of products in some new categories. These include a nursery too, food courts and wider range of bakery products.
More hypermarkets:
Spencer's currently has 200 retail stores, including 20 hypermarkets across the country. now planning to set up 20 more hypermarkets by next year and are scouting for right locations.Also looking at having new stores in some of the cities where we are already present, like Hyderabad, Vijayawada, Visakhapatnam in Andhra Pradesh.

the company closed last year with revenues of Rs 950 crore and expects revenues of Rs 1,100 crore this fiscal. The company's business plan is to become a Rs 3,000 crore turnover company by 2012. 

The country's organised retail is still at the nascent stage and accounts for about 5 per cent of total retail business.