01 March 2011

Buzziest Brands of 2011


Buzziest Brands Buzziest Brands of 2011 [survey]

Buzziest Brands of 2011

Buzz is the excitement and interest generated towards a particular brand. It can be positive, negative or even remain neutral. Many brands use different media like TV, newspapers, social media etc. to create a buzz or do the same through innovations in products, targeting new customer and entering new geographies. And many simply use brand associations which target the masses.

Afaqs recently released its survey on Buzziest Brands of 2011, which gives pretty interesting results. Afaqs.com, one of the most visited site for all the news related to advertising, marketing, media relations and communication in India. A shortlist of 60 brands was created where 40 brands were chosen on the basis of 2.5 million searches carried out in 2010 on Afaqs. While the remaining 20 were selected by the editorial committee on the basis of the excitement being present on social media and other forms of digital media.

The top 15 buzziest brands give out a peculiar trend. There are 6 technical brands and 5 telecommunication brands. This makes one realise how important technology has become in today’s world. So let’s discuss the ones in the technical bracket first.


Facebook is currently the buzziest brand and the leader of the pack. This is followed by Blackberry who have repositioned themselves amazingly over the past year or so as the most important thing for 20 something’s.

They are followed by Tata Docomo and Micromax both of whom are becoming the darling of the advertising and communication industry. Micromax is the first Indian handset manufacturer to be in this list and is miles ahead of the declining Nokia which is at number 13. This is followed by Idea, Google, Airtel, Vodafone, Aircel, Nokia and Twitter. Idea and Nokia have gone down drastically due to the former’s poor work on the advertising front and the latter’s inability to fight with competition on all the fronts.


Though Airtel’s rebranding exercise has been a miserable flop, it has managed to rise 7 positions much to everyone’s amusement and surprise. People seem to have lost interest in Vodafone’s zoozoos while Aircel’s communication on future of mobile telephony has positioned it smartly in this segment. Interestingly Twitter has gone down drastically from its 3rd position last year to the 14th position this year. Looks like the initially interest has faded out.


The 4 non – techie brands in the list are Volkswagen, Cadbury, Coca – Cola and IPL in that order. All of them are surprises in a list of techie heavyweights or ones which are discussed online much more than the usual brands. But what helped them in some way or the other is the communication, advertising and marketing they created around their brands which got them the buzziest tag.

CEO’s on lease


CEO’s on lease – Latest trend among India Inc?

CEOs are very integral to any organization, infact the buck stops at them! Whether it is steering their company through a very difficult phase or growing it organically / inorganically, they are at the forefront of decisions which affect an organization in various ways. On the other hand when the organization is in the dumps, the CEO is the first to get the blame for all that is wrong. Vikram Pandit had to reduce his salary to $1 when Citibank was in total distress. Eric Schmidt was taken on board as the CEO when the Google founders realised that the need professional hands.

What’s the concept of a CEO on lease?
These days a “CEO on lease” concept has suddenly started gaining traction in the country. Various HR consultancies such as Ma Foi, Hewitt Associates, Adecco, Manpower etc. have various people on their payrolls who work as CEOs for various firms. These people may be senior level executives, retired professionals, senior management who maybe working in the best of the companies.


So what’s the point of taking a CEO on lease?

With the growth of many small and medium sized companies in the country over the years and also the entry of various international players across sectors, the industrial sector has greatly benefited. But many of them face a number of challenges in setting up their businesses, managing through the various approvals from ministries, deciding the finances, marketing and HR policies.


This is why CEO’s on lease come into the picture – Since these companies may not be able to afford a full time CEO with good experience and expertise or may take a lot of time in finding a new one, they may go for this route. And therefore they would contact an HR consultancy and get a CEO on board for around 6-12 months. Once the company has been set up and running, the CEO on lease goes back to the consultancy in search of opportunities for another organization.


So what are the benefits of a CEO on lease?

It is a great career jump for people who may generally not rise so high up the ladder in such a small period of time. Such a position entails them to a lucrative and highly challenging role with a salary package of about Rs 30-60 lakhs.

One can consider an example of German firm TFL who bought over an Indian company to enter India. The person invited to be the CEO temporarily helped the company get the necessary approvals, provide the necessary guidance for the Indian market and also helped in setting structures and the people management models for the company. The fact that he was later hired as the chairman of TFL Quinn India is another benefit which would have happened obviously because they were happy with his role.

CEOs on lease seems to be the in – thing these days! Are you planning to join the bandwagon?

Affluent Indians


Interesting insights about Affluent Indians



In first-of-a-kind survey launched by Nielsen, some very Interesting statistics have been revealed about certain Lifestyle habits of affluent Indians.

The Nielsen Upper Middle and Rich (UMAR) survey looks at Rich Indian’s Media consumption habits, their gym memberships, shopping habits frequency of spends, and consumption of various FMCG categories.

Who are Affluent Indians?
The survey looked at various parameters such as employment of domestic help (maid/driver, holiday trips abroad, dining out habits, Laptop/Desktop ownership, Air-Conditioner, Car, Television, Microwave, Washing Machine, and number of family members with internet connection at home and the type of connection used.

Based on above parameters, there are total of 25 Lakh affluent households in India, out of which



  • 22 lakh belong to the Upper Middle segment households that own a car and a computer, but without an LCD and a holiday abroad.

  • 2 Lakh belong to Upper Upper Middle segment households that are owners of a car, a computer, an LCD, but miss a holiday abroad.

  • 1 Lakh belong to the Rich households, who are owners of a car, a computer, an LCD, and also a holiday abroad


  • The UMAR Survey also released its list of top 10 most richest cities in India. Now, I had published a list few days back listing down the top 10 richest cities in India, however they were purely based on income of people living in that city. Whereas, this list defines ‘affluence’ based on lifestyle and consumer durables’ ownership of a household rather than monthly income, education, etc.

    The Top 10 Affluent cities in India

    1. Delhi
    2. Bengaluru
    3. Greater Mumbai
    4. Chennai
    5. Hyderabad
    6. Kolkata
    7. Kochi
    8. Pune
    9. Jaipur
    10. Ahmedabad
    Here are some highlights of Affluent Indians:

    • Six in ten affluent households are nuclear families.
    • 25% affluent households have elders at home
    • More than 50% of the households have more than one earning member
    • 90% affluent individuals own a house
    • 75% of them have a fully automated washing machine
    • 40% affluent individuals have a home theatre and modular kitchen
    • English is their preferred language for Newspaper
    • Television is consumed more in regional languages
    • 90% affluent individuals watch Television and nearly 75% read English Dailies
    • More than 60% watch movies outside home
    • More than 50% use Internet at home
    • More than 60% individuals do not read magazines
    • 30% affluent individuals visit a parlour or spa once a month.
    • 80% of affluent individuals go out for meals frequently
    • 90% shop at Modern Retail stores and Shopping Malls.
    Interestingly the survey states that economic slowdown has not impacted the spending habits of affluent individuals.

    What I found really interesting was that although English is the preferred newspaper consumption language, affluent Indians watch Tele more in their Local languages :)

    Starting Business in India


    Starting Business in India – Simplified step-by-step process

    I thought it would be a great time to put across detailed procedure on how to Start Business in India, along with the duration it will take to start your own business in India, the costs involved, the paperwork involved and procedures for starting a company in India.

    Please bear in my mind that these are standard procedures and are applicable in most cities in India, however, some in some cities there are some additional (or lack of) processes that you will have to find out.

    Steps involved in starting business in India

    Registration Requirements:


      No:ProcedureTime to complete:Cost to complete:
    1Obtain director identification number (DIN) online from the Ministry of Corporate Affairs portal (National)1 dayINR 100
    2Obtain digital signature certificate online from private agency authorized by the Ministry of Corporate Affairs (National)3 daysINR 1,500
    3Reserve the company name online with the Registrar of Companies (ROC) (National)2 daysINR 500
    4Stamp the company documents at the State Treasury (State) or authorized bank (Private)1 dayINR 1,300 (INR 200 for MOA + INR 1,000 for AOA for every INR 500,000 of share capital or part thereof + INR 100 for stamp paper for declaration Form 1)
    5Get the Certificate of Incorporation from the Registrar of Companies, Ministry of Corporate Affairs (National)5 daysINR 14,133 (see comments)
    6Make a seal (Private)1 dayINR 350 (cost depends on the number of seals required and the time period for delivery)
    7*Obtain a Permanent Account Number (PAN) from an authorized franchise or agent appointed by the National Securities Depository Ltd. (NSDL) or the Unit Trust of India (UTI) Investors Services Ltd., as outsourced by the Income Tax Department (National)7 daysINR 67 (INR 60 application fee + 12.36% service tax + INR 5 for application form, if not downloaded)
    8*Obtain a Tax Account Number (TAN) for income taxes deducted at source from the Assessing Office in the Mumbai Income Tax Department7 daysINR 57 (INR 50 application fee + 12.36% service tax)
    9*Register with the Office of Inspector, Shops, and Establishment Act (State/Municipal)2 daysINR 6,500 (INR 2000 + 3 times registration fee for trade refuse charges)
    10*Register for Value-Added Tax (VAT) at the Commercial Tax Office (State)12 daysINR 5,100 (registration fee INR 5000 + stamp duty INR 100)
    11*Register for Profession Tax at the Profession Tax Office (State)2 daysNo cost
    12*Register with Employees’ Provident Fund Organization (National)12 daysNo cost
    13*Register for medical insurance at the regional office of the Employees’ State Insurance Corporation (National)9 daysNo cost
    * Takes place simultaneously with another procedure.  [Source]


    Detailed Steps and Explanation of procedure to start Business in India


    Procedure 1: 

    Obtain director identification number (DIN) online from the Ministry of Corporate Affairs portal (National)
    Time to complete: 1 day
    Cost to complete: INR 100
    Procedure:The process to obtain the Director Identification Number (DIN) is as follows:
    1. Obtain the provisional DIN by filing application Form DIN-1 online. This form is on theMinistry of Corporate Affairs 21st Century (MCA 21) portal. The provisional DIN is immediately issued. 

    The application form must then be printed and signed and sent for approval to the ministry by courier along with proof of identity and (address): 
    a. Identity proof (any of the following): Permanent Account Number card, driver’s license, passport, or voter card; 
    b. Residence proof (any of the following): driver’s license, passport, voter card, telephone bill, ration card, electricity bill, bank statement; 
    2. The concerned authority verifies all the documents and, upon approval, issues a permanent DIN. The process takes about 4 weeks.


    Procedure 2



    Obtain digital signature certificate online from private agency authorized by the Ministry of Corporate Affairs (National)
    Time to complete: 3 days
    Cost to complete: INR 1,500
    Procedure: To use the new electronic filing system under MCA 21, the applicant must obtain a Class-II Digital Signature Certificate. The digital signature certificate can be obtained from one of six private agencies authorized by MCA 21 such as Tata Consultancy Services. Company directors submit the prescribed application form along with proof of identity and address. Each agency has its own fee structure, ranging from INR 400 to INR 2650.

    Procedure 3



    Reserve the company name online with the Registrar of Companies (ROC) (National)


    Time to complete: 2 days
    Cost to complete: INR 500
    Procedure: Company name approval must be done electronically. Under e-filing for name approval, the applicant can check the availability of the desired company name on the
    The ROC in Mumbai has staff members working full time on name reservations (approximately 3 but more if the demand increases). A maximum of 6 suggested names may be submitted. They are then checked by ROC staff for any similarities with all other names in India. 
    The MCA receives approximately 50-60 applications a day. After being cleared by the junior officer, the name requests are sent to the senior officer for approval. 
    Once approved, the selected name appears on the website. Applicants need to keep consulting the website to confirm that one of their submitted names was approved. 
    In practice, it takes 2 days for obtaining a clearance of the name if the proposed name is available and conforms to the naming standards established by the Company Act (1 day for submission of the name and 1 day for it to appear on the MCA website).
    Procedure 4


    Stamp the company documents at the State Treasury (State) or authorized bank (Private)
    Time to complete: 1 day
    Cost to complete: INR 1,300 (INR 200 for MOA + INR 1,000 for AOA for every INR 500,000 of share capital or part thereof + INR 100 for stamp paper for declaration Form 1)
    Procedure: The request for stamping the incorporation documents should be accompanied by unsigned copies of the Memorandum and Articles of Association, and the payment receipt. 
    The company must ensure that the copies submitted to the Superintendent of Stamps or to the authorized bank for stamping are unsigned and that no promoter or subscriber has written anything on it by hand. The Superintendent returns the copies, one of which is duly stamped, signed, and embossed, showing payment of the requisite stamp duty. The rate of stamp duty varies from state to state. 
    According to Article 10 and Article 39 of the Indian Stamp Act (1899), the stamp duty payable on the Memorandum and Articles of Association for company incorporation in Mumbai, Maharashtra, is as follows: 
    a. Articles of Association: INR 1000/- for every INR 500,000/- of share capital (or part thereof), subject to a maximum of INR 50,000,000; 
    b. Memorandum of Association: INR 200; 

    c. Form-1 (declaration of compliance): INR 100.

    Once the memorandum and articles of association have been stamped, they must be signed and dated by the company promoters, including the company name and the description of its activities and purpose, father-"s name, address, occupation, and the number of shares subscribed. This information must be in the applicant’s handwriting and duly witnessed.

    Procedure 5



    Get the Certificate of Incorporation from the Registrar of Companies, Ministry of Corporate Affairs (National)


    Time to complete: 5 days
    Cost to complete: INR 14,133 
    Procedure: The following forms are required to be electronically filed on the website of the Ministry of Company Affairs: 
    e-form 1; e-form 18; and e-form 32. 
    Along with these documents, scanned copies of the consent of the initial directors, and also of the signed and stamped form of the Memorandum and Articles of Association, must be attached to Form 1.

    The fees for registering a company can be paid online by credit card or in cash at certain authorized banks. One copy of the Memorandum of Association, Articles of Association, Form 1, Form 32, Form 18 and the original name approval letter, consent of directors and stamped power of attorney must be physically submitted to the Registrar of Companies. The certificate of incorporation is sent automatically to the registered office of the company by registered or rush mail.
    The registration fees paid to the Registrar are scaled according to the company’s authorized capital (as stated in its memorandum): 
    a. INR 100,000 or less: INR 4,000. If the nominal share capital is over INR 100,000, additional fees based the amount of nominal capital apply to the base registration fee of INR 4,000: 
    b. For every INR 10,000 of nominal share capital or part of INR 10,000 after the first INR 1,00,000, up to INR 500,000: INR 300; 

    c. For every INR 10,000 of nominal share capital or part of INR 10,000 after the first INR 500,000, up to INR 5,000,000: INR 200; 

    d. For every INR 10,000 of nominal share capital or part of INR 10,000 after the first INR 5,000,000, up to INR 1 10,000,000: INR 100; 

    e. For every INR 10,000 of nominal share capital or part of INR 10,000 after the first INR 10,000,000: INR 50.

    The payment of fees can be made: 
    1. offline: one can upload all incorporation documents and generate the payment challan. Against this challan, the applicant must obtain a demand draft for filing fees amount in favour of -" the Pay and Accounts Office, Ministry of Corporate Affairs, New Delhi" and this demand draft is payable in Mumbai. The applicant must make the payment at specified branches of certain banks. It takes around one week for clearance of payment. Only after the clearance of payment does the ROC accept the documents for verification and approvals; 
    2. online: the applicant makes the payment by credit card and the system accepts the documents immediately. Please note that in Mumbai, the ROC requests for pre-scrutiny of documents for any corrections, before they are uploaded. Once the documents have been uploaded, they can then be approved without any further correction. The online filing mechanism requires only one copy of scanned documents to be filed (including stamped MOA, AOA, and POA).

    Schedule of Registrar filing fees for the articles and for the other forms (l, 18, and 32): a. INR 200 for a company with authorized share capital of more than INR 100,000 but less than INR 500,000; 
    b. INR 300 for a company with nominal share capital of INR 500,000 or more but less than INR 2,500,000; 

    c.INR 500 for a company with nominal share capital of INR 2,500,000 or more.


    Procedure 6:  

    Make a seal (Private)
    Time to complete: 1 day
    Cost to complete: INR 350 (cost depends on the number of seals required and the time period for delivery)
    Procedure: Although making a company seal is not a legal requirement for the company to be incorporated, companies require a seal to issue share certificates and other documents. The cost depends on the number of words to be engraved, the number of seals required, and the time period for delivery. The cost can range from INR 300 to INR 500.

    Procedure 7: 

    Obtain a Permanent Account Number (PAN) from an authorized franchise or agent appointed by the National Securities Depository Ltd. (NSDL) or the Unit Trust of India (UTI) Investors Services Ltd., as outsourced by the Income Tax Department (National)
    Time to complete: 7 days
    Cost to complete: INR 67 (INR 60 application fee + 12.36% service tax + INR 5 for application form, if not downloaded)
    Procedure: Under the Income Tax Act, 1961, each person must quote his or her Permanent Account Number (PAN) for tax payment purposes and the Tax Account Number (TAN) for depositing tax deducted at source. The Central Board of Direct Taxes (CBDT) has instructed banks not to accept any form for tax payment (challan) without the PAN or TAN, as applicable. The PAN is a 10-digit alphanumeric number issued on a laminated card by an assessing officer of the Income Tax Department.
    In order to improve PAN-related services, the Income Tax department (effective July 2003) outsourced their operations pertaining to allotment of PAN and issuance of PAN cards to UTI Investor Services Ltd, which was authorized to set up and manage IT PAN Service Centers in all cities where there is an Income Tax office. The National Securities Depository Limited (NSDL) has also launched PAN operations effective June 2004, setting up TIN Facilitation Centers.
    The PAN application is made through the above mentioned service centers using Form 49A, with a certified copy of the certificate of registration, issued by the Registrar of Companies, along with proof of company address and personal identity. A fee of INR 60 (plus applicable taxes) applies for processing the PAN application. IT PAN Service Centers or TIN Facilitation Centers will supply PAN application forms (Form 49A), assist the applicant in filling out the form, collect filled-out forms, and issue an acknowledgement slip. After obtaining PAN from the Income Tax department, UTIISL or NSDL as the case may be, will print the PAN card and deliver it to the applicant.
    The application for PAN can also be made online but the documents still need to be physically dropped off for verification with the authorized agent. For more details see(www.incometaxindia.gov.in , www.utiisl.co.in , and www.tin.nsdl.co.in )

    Procedure 8: 

    Obtain a Tax Account Number (TAN) for income taxes deducted at source from the Assessing Office in the Mumbai Income Tax Department
    Time to complete: 7 days
    Cost to complete: INR 57 (INR 50 application fee + 12.36% service tax)
    Comment: The Tax Account Number (TAN) is a 10-digit alphanumeric number required of anyone responsible for deducting or collecting tax. The provisions of Section 203A of the Income Tax Act require that all persons who deduct or collect tax at the source must apply for a TAN. The section also makes it mandatory for the TAN to be quoted in all tax-deducted-at-source (TDS) and tax-collected-at-source (TCS) returns, all TDS/TCS payment challans, and all TDS/TCS certificates issued.
    Failure to apply for a TAN or to comply with any of the other provisions of the section is subject to a penalty of INR 10,000/- . The application for allotment of a TAN must be filed using Form 49B and submitted at any TIN Facilitation Center authorized to receive e-TDS returns.
    Locations of TIN Facilitation Centres can be found at www.incometaxindia.gov.in andhttp://tin.nsdl.com The processing fee for both applications (a new TAN or a change request) is INR 50 (plus applicable taxes). After verification of application, the same is sent to the Income Tax Department and upon satisfaction the department issues the TAN to the applicant.
    The national government levies the income tax. Since outsourcing, any authorized franchise or agent appointed by the National Securities Depository Services Limited (NSDL) can accept and process the TAN application. The application for a TAN can be made either online through the NSDL website (www.tin-nsdl.com) or offline.
    Upon payment of the fee by credit card, the hard copy of the application must be physically filed with the NSDL.

    Procedure 9: 

    Register with the Office of Inspector, Shops, and Establishment Act (State/Municipal)
    Time to complete: 2 days
    Cost to complete: INR 6,500 (INR 2000 + 3 times registration fee for trade refuse charges)
    Procedure: A statement containing the employer-"s and manager-"s names and the establishment’s name (if any), postal address, and category must be sent to the local shop inspector with the applicable fees.
    According to Section 7 of the Bombay Shops and Establishments Act,-(1948), the establishment must be registered as follows: – Under Section 7(4), the employer must register the establishment in the prescribed manner within 30 days of the opening of the business. – Under Section 7(1), the establishment must submit to the local shop inspector Form A and the prescribed fees for registering the establishment. – Under Section 7(2), after Form A and the prescribed fees are received and the correctness of the statement on the form is satisfactorily audited, the certificate for the registration of the establishment is issued on Form D, according to the provisions of Rule 6 of the Maharashtra Shops and Establishments Rules of 1961.
    Since the amendments in the Maharashtra Shops and Establishment (Amendment) Rules, 2003 dated 15th December 2003, the Schedule for fees for registration and renewal of registration (as per Rule 5) is as follows: 
    a. 0 employees: INR 100; 
    b. 1 to 5 employees: NR 300; 
    c. 6 to 10 employees: INR 600; 
    d. 11 to 20 employees: INR 1000; 
    e. 21 to 50 employees: INR 2000; 
    f. 51 to 100 employees: INR 3500; 
    g. 101 or more employees: INR 4500.
    Hence in the given case the registration fees would be INR 2000, as there are 50 employees In addition, an annual fee (three times the registration and renewal fees) is charged as trade refuse charges (TRC), under the Mumbai Municipal Corporation Act,-(1888).

    Procedure 10: 

    Register for Value-Added Tax (VAT) at the Commercial Tax Office (State)


    Time to complete: 12 days
    Cost to complete: INR 5,100 (registration fee INR 5000 + stamp duty INR 100)
    Procedure: Beginning April 1, 2005, the sales tax was replaced by the VAT, which requires registration by filing Form 101. 
    The authorized representative signing the application must be available at the Sales-Tax Office on the day of application verification. The applicant goes to the Sales-Tax Office and up to the registration counter. The clerk at the counter verifies that the applicant has all the required documents and gives the applicant a token (waiting number). After a short wait, the applicant-"s number is called and the applicant approaches the desk of a sales-tax officer.
    There, all the information on Form 101 is manually entered into the system by the officer. Within 10 minutes, the system generates a Tax Identification Number (TIN) Thereafter, the company is considered fully registered to pay taxes. However, the applicant must wait between 10 and 15 days to receive the VAT registration certificate by mail.
    In addition to Form 101, other accompanying documentation includes: 
    1) Certified true copy of the memorandum and articles of association of the company;- 
    2) Proof of permanent residential address. At least 2 of the following documents must be submitted: copy of passport, copy of driver’s license, copy of election photo identity card, copy of property card or latest receipt of property tax from the Municipal Corporation, copy of latest paid electricity bill in the name of the applicant;- 
    3) Proof of place of business (for an owner, in the case of Doing Business): Proof of ownership of premises viz. copy of property card, ownership deed, agreement with the builder or any other relevant documents;- 
    4) One recent passport-sized photograph of the applicant;- 
    5) Copy of Income Tax Assessment Order with PAN or copy of PAN card;-
    6) challan on Form No. 210 (original) showing payment of registration fee at INR 5000 (in case of voluntary RC) and INR 500 (in other cases).
    The whole process will be put online by the spring of 2009. This means that rather than physically having to go to the office, companies will fill in all their details online for Form 101 and then go to the office only so that the Sales Tax Office can verify the above listed-documentation.

    Procedure 11: 

    Register for Profession Tax at the Profession Tax Office (State)
    Time to complete: 2 days
    Cost to complete: No cost
    Procedure: According to section 5 of the Profession Tax Act, every employer (not being an officer of the government) is liable to taxation and shall obtain a certificate of registration from the prescribed authority. The company is required to apply to the registering authority using Form 1.
    Depending on the nature of the business, the application should be supported with such documents as proof of address, details of company registration number under the Indian Companies Act (1956), details of the head office (if the company is a branch of company registered outside the state), company deed, certificates under any other act, and so forth.


    Procedure 12Register with Employees’ Provident Fund Organization (National)
    Time to complete: 12 days
    Cost to complete: No cost
    Procedure: The Employees Provident Funds and Miscellaneous Provisions Act (1952) applies to an establishment, employing 20 or more persons and engaged in any of the 183 industries and classes of business establishments, throughout India excluding the State of Jammu and Kashmir.
    The applicant fills in an application and is then allotted a social security number. The Provident Fund registration focuses on delinquent reporting, underreporting, or non-reporting of workforce size. Provident Fund registration is optional if the workforce size is not more than 20. The employer is required to provide necessary information to the concerned regional Provident Fund Organization (EPFO) in the prescribed manner for allotment of Establishment Code Number. No separate registration is required for the employees.
    Nevertheless, all eligible employees are required to become members of the Fund and individual account number is allotted by the employer in the prescribed manner. As per an internal circular, the code number is to be allotted within 3 days of submission, if the application is complete in all respects. However, in many cases applicants have received the intimation letter with the code number in 12 to 15 days. An online application facility is not provided so far.


    Procedure 13Register for medical insurance at the regional office of the Employees’ State Insurance Corporation (National)
    Time to complete: 9 days
    Cost to complete: No cost
    Procedure: Registration is the process by which every employer/factory and every paid employee is identified for insurance purposes and their individual records are set up for them.
    As per the Employees’ State Insurance (General), Form 01 must be submitted by the employer for registration. It takes 3 days to a week for the Employer Code Number to be issued. The-" "intimation letter""- containing the Code Number is mailed to the employer and that takes an additional couple of days.
    The Employee-"s individual insurance is a separate process that is initiated upon the employer-"s registration. The employer is responsible for submitting the required declaration form and employees are responsible for providing correct information to the employer. The employee temporary cards (ESI Cards) are issued on the spot by the local offices in many places.
    The temporary cards are valid for 13 weeks from the date of the employees’ appointment. It takes about 4 to 5 weeks to get a permanent ESI card.