Berger Paints all set for expansion
Berger Paints, a well-known paint company of India, is all set to open 300 retail stores. The expansion will be done via both franchise and company owned route. The company plans to open exclusive retail shops in Gujarat and Andhra Pradesh after conducting test marketing in Tamil Nadu.
The company expects to generate Rs 100 crore from the retail segment.
With its Head Office in Kolkata the company manufactures and markets a range of decorative and industrial paint products under various product brands and has it operations spread throughout the length and breath of the country. It has seven manufacturing facilities in India and more than 82 depots, several regional and area offices, besides four facilities overseas.
