India is the third least honest nation

India is Third least honest nation on the Internet 

[India Cybercrime report]

According to latest Norton Cybercrime report – India is the third least honest nation on the Internet, with over half of adults saying they have lied on the internet.

One of the most significant finding of this report that is that 3 out 4 netizens have fallen to trap to some form of cybercrime (76%) – majority of them due to virus & malware attacks. That is above 10% above global average as well!

What is most surprising is even with above average levels of cybercrime in India, adults here have the strongest belief that cyber criminals will be brought to justice – In fact, they are most optimistic about it compared to their peers globally.

Interesting findings of Norton Cybercrime Report

• 8% Indians do not expect to be cyber-crime victims ever as compared to 3% globally and 10% Indians feel that they are completely safe online.
• 57% Indians feel that cyber criminals will NOT be brought to justice as compared to 79% globally.
• Once an individual has fallen prey to cybercrime, 58% of them change the way they conduct themselves online while very few individuals call Police or Banks to ensure safety!
• It takes average of 44 days and Rs. 5262 to resolve a cybercrime in India, while globally the average is 28 days and over USD 334 (Rs. 13500 approx.) !
• 55% of Indian online users have lied about their personal details as compared to 45% globally. 36% Indians have used fake online IDs (33% globally)
• 19% of Indian regret as to what they have done previously online and 41% believe that once your online reputation is ruined, nothing can be done about it.

There are 3 simple rules to follow which should help majority of cyber criminals to stay away –

• Never give out your passwords
• Keep your financial details safe and
• don’t open email / links from people you don’t know

Wedding bells are ringing again!

The Indian wedding season is round the corner and retailers are all set to bank on this opportunity once again. The shopping carnival has just begun for Indian customers.

Tuning in to this fervor are the retailers who look up to this time of the year as a big opportunity to get their cash registers ringing again. And this trend gets bigger every year with the market maturing to even a greater extent.

Retailers gear up for the D-Day 

The Indian wedding season generally runs from late August to September. The advent of the season means more business to every retailer. Every retailer awaits this wedding and the festive season to push in more and more business.

Like any other occasion, Gitanjali Jewels has come up with a number of exciting promotional offers to celebrate the forthcoming wedding season. Tamanna, one of the savings scheme started by the jewellery brand is every woman’s aspiration of turning her dream of owning her favorite piece of diamond jewellery into reality. Under this savings scheme, a consumer can manage his/her savings more efficiently and plan ahead to make that special purchase for a memorable occasion like that of a wedding.

The Bombay Store, on its part has introduced a range of exquisite evening bags in a wide selection of colours and styles. The Bombay Store has also introduced larger tote bags for the woman who needs more room to hold make up, jewellery and clothes for the wedding.  These tote bags dawn classy prints and add to the chic quotient. Come October and the Indian wedding extravaganza begins with great pomp and grandeur.  The lavish Indian weddings that have replaced the once conventional marriages have become a costlier affair.  Indians no longer keep a tight budget in hand while organising a wedding. It is during this time when people go on a shopping spree, without thinking about the returns.

Bullion sale scales up

More than anyone else, it is the bullion traders who benefit the most during this time. Despite the skyrocketing gold prices, the sale of gold ornaments rises as the wedding season draws closer. After occasions like Akshay Tritya and Dhanteras, wedding ceremonies account for the largest purchase of this shiny precious metal.  

Demand for gold in India increases every year at this time but reports have indicated that the rate at which consumers are buying this year are well above, as predicted by the Bombay Bullion Association. It is said that consumers are not only buying gold jewellery but the demand for investment coins have also gone up.

Finally...

The trend of splurging is nowhere going to stop for Indians. It is said that an Indian spends almost one fifth of his lifetime savings on a wedding ceremony and this means tremendous business opportunity for retailers. As the wedding season begins to wrap up by the end of December, the retailers begin stocking their stuff for the next year and come up with even more innovative ideas to lure more customers to their end.