New Anchor toothpaste : One of the best Indian ads 2010

Social media

Social media in Business:

Companies are coming to recognize the growing relevance of Social Networking as a medium, Here take a look at the Fortune Global 100 companies Social marketing usage trends.


FORTUNE GLOBAL 100 COMPANIES: 

Who's using What?

65% companies have A Twitter Account

Twitter Accounts( % of companies with Twitter Accounts by region)

40% in Asia Pacific

67% in Latin America

71% in Europe

72% in United States

33% companies have A Corporate Blog

Corporate Blogs(% of companies with Corporate Blogs by region)

25% in Europe

33% in Latin America

34% in United States

50% in Asia Pacific

50% companies have A YouTube Channel

YouTube Accounts(% of companies with YouTube Accounts by region)

33% in Latin America

35% in Asia Pacific

52% in Europe

59% in United States

54% companies have A Facebook fan page

Facebook fan pages(% of companies with Facebook fan pages by region)

33% in Latin America

40% in Asia Pacific

52% in Europe

69% in United States

Overall Usage:

79% of companies use at least one of the four platforms.

20% of companies use all the four platforms.

Frequency of Activity:

82% of Companies using their Twitter account per week 

(27 Tweets on average per week)

68% of Companies using their YouTube account per month 

(10 Videos on average per month)

59% of Companies using their Facebook page per week 

(3.6 posts on average per week)

36% of Companies using their Corporate Blog per month 

(7 posts on average per month)

Since, There is a tremendous increase in the usage of social media by the people globally, Companies are now looking forward to make their presence in the social media to create brand awareness and capture a huge market size. which more cost effective when compared with other advertising media.

Maximum SMSes

Maximum SMSes on Diwali:

When it comes to sending greetings through SMS, New Year's eve has become passé and occasions such as Valentine's Day and Friendship Day are gaining in popularity going by data released by Bharti airtel.

According to the findings of airtel Mobitude 2010, Diwali was the most popular even in 2010 followed by Dusshera and Friendship Day.

Of the 90 billion SMSes exchanged on airtel's network through the year, the maximum number was recorded at 12 billion on the occasion of Diwali. New Year's day was at the top in 2009.

Mobitude maps mobile phone usage trends across the country based on a detailed analysis of data capturing all downloaded content by airtel mobile users.

In the entertainment space, songs from Dabaang were on the top of the Indian mobile charts with Munni Badnaam Hui and Tere Mast Mast Do Nain at number one and two in the full songs downloaded category.

In Bollywood segments, Katrina Kaif and Salman Khan ruled in the categories of images downloaded. Despite several new entrants in the Bollywood world – Deepika Padukone and Ranbir Kapoor were the only new comers to feature among the top 5 categories. Amongst sportstars (Male) – Sachin Tendulkar was clearly India's favourite, followed by Indian cricket team captain M.S.Dhoni.

In the sportstars (Female) Sania Mirza maintained the number one position closely followed by international stars. According to the survey, 25 million images and wallpapers were downloaded by airtel mobile users in the last one year.

Today, people across India are increasingly relying on the mobile platform as their source of entertainment and information from songs, videos, wallpapers to applications. The findings of airtel Mobitude 2010 are a true manifestation of what appeals to the Indian masses.