Companies are coming to recognize the growing relevance of Social Networking as a medium, Here take a look at the Fortune Global 100 companies Social marketing usage trends.
FORTUNE GLOBAL 100 COMPANIES:
Who's using What?
| 65% companies have A Twitter Account |
40% in Asia Pacific
67% in Latin America
71% in Europe
72% in United States
Corporate Blogs(% of companies with Corporate Blogs by region)
| 33% companies have A Corporate Blog |
25% in Europe
33% in Latin America
34% in United States
50% in Asia Pacific
| 50% companies have A YouTube Channel |
YouTube Accounts(% of companies with YouTube Accounts by region)
33% in Latin America
35% in Asia Pacific
52% in Europe
59% in United States
| 54% companies have A Facebook fan page |
Facebook fan pages(% of companies with Facebook fan pages by region)
33% in Latin America
40% in Asia Pacific
52% in Europe
69% in United States
Overall Usage:
79% of companies use at least one of the four platforms.
20% of companies use all the four platforms.
Frequency of Activity:
82% of Companies using their Twitter account per week
(27 Tweets on average per week)
68% of Companies using their YouTube account per month
(10 Videos on average per month)
59% of Companies using their Facebook page per week
(3.6 posts on average per week)
36% of Companies using their Corporate Blog per month
(7 posts on average per month)
Since, There is a tremendous increase in the usage of social media by the people globally, Companies are now looking forward to make their presence in the social media to create brand awareness and capture a huge market size. which more cost effective when compared with other advertising media.
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