30 January 2011

Franchising: Landmark stores


Tata Trent’s Landmark stores plan franchise expansion


Today at 34th FRO(Franchise and Retail Opportunity) Show in Chennai, Tata Trent owned Landmark Book and Gift stores announced their plans to franchise their stores. At present Landmark Group has 17 stores, with larger number of stores concentrated in Indian metros. The company has plans to expand in tier II and III cities via franchise route.  

Largely the franchise model would include  store size of 5,000 to 6,000 sq.ft and the store setup(fixtures) cost would  be in tune of Rs 65 to 75 lakh plus the cost of inventory. Here the company would have two business models; Outright purchase with buyback or consignment system, depending on the investment appetite of the investor. “Books, Gifts and Music/Movies is what the entrepreneur should identify with,” .
This is Tata Trent’s second format for which the company has opted for franchise route, first being Westside.

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