FMCG to grow at 50% in rural areas: Assocham
Fast-Moving Consumer Goods (FMCG) industry may grow by more than 50 per cent in its rural and semi-urban markets by 2012, according to Assocham. The market will grow at a CAGR of 10 per cent to Rs 1,06,300 crore from the current Rs 87,900 crore, according to Assocham. Growing demand for healthier organic products in urban areas will make it necessary for FMCG companies to shift their focus to rural areas, where the demand is growing. Currently, the market penetration in rural and semi-urban areas is two per cent as against its total growth rate of eight percent. The products that are expected to drive growth are soaps, detergents, cold drinks, consumer durables, toothpastes, batteries, biscuits and refined oil among others.
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