SONY INDIA

Sony India expects turnover to hit Rs 5,700 cr:

Banking heavily on the sale of its LCD television sets and digital imagery products, 

Sony India, is looking forward to a 54 per cent growth in the current fiscal. The company expects its turnover to touch around Rs 5,700 crore this fiscal.

Aggressive marketing, brand promotion and sales channel expansion have been the highlights of Sony strategy.

Sony launch of its new 'Alpha NEX series' digital camera.

"The Alpha NEX has two variants, NEX-5 and NEX-3."

The company, which will spend around Rs 350 crore (above the Rs 250 crore that it had spent last year) on brand promotion alone, is expected to capture 40 per cent of the market share (both DSLR and Compact combined) by the next fiscal.

This fiscal, though, Sony India is targeting a sales of around 20,000 units of the Alpha NEX camera.

Camera market

The total camera market is currently pegged at Rs 1,750 crore and is expected to grow to Rs 2,250 crore in the next fiscal. At present, Sony India has a market share of 35 per cent in the DSLR and compact camera sections.

Sales

Sony expects sales of its digital cameras to touch Rs 900 crore in the next fiscal from the existing Rs 600 crore.

The company has a portfolio of 30 different camera models.

Last year, Sony India had reported a turnover of Rs 3,700 crore and the current fiscal has seen a growth of 46 per cent.

the company plans to launch a new camera product line by February 2011.