NEW PRODUCTS: Foster's mineral water

Foster's mineral water launched in AP:

SABMiller has launched packaged mineral water and soda under its beer brand Foster's, in the Andhra Pradesh market. The Company now seeing mineral water and soda as a core business segment, unlike earlier when it was surrogate brand for them. Andhra Pradesh is a second largest market after Tamil Nadu in the segment. The products, which were available in 10 other States since 2007, are priced at Rs 15/litre of mineral water and Rs 10/500 ml of soda in Andhra Pradesh, SKOL currently operates 10 bottling plants across the country and they are planning to set up five more plants in Orissa, Goa, New Delhi and Chennai over the next four months. The company aims to sell at least 60,000 cases a month in the State.