Harry Potter

The magic of Harry Potter!!

What makes Harry Potter one of the biggest brands of our age?.

Harry Potter has become one of the biggest fictional brands of our generation. Ever since the first Potter book was published in 1997, over 400 million copies have sold, making it one of the bestsellers of all time. The first Harry Potter movie ranks amongst the top 10 grossers of Hollywood, and the first six movies have earned an astounding $5.7 billion. Brand Harry Potter commands levels of recognition and buzz that most consumer brands would die to achieve. What explains this magic, and what learnings does it hold for us? Here are seven lessons from Brand Harry Potter.

• THE BRAND HARRY POTTER IS BASED ON A POWERFUL HUMAN INSIGHT.
• THE BRAND ENGAGES US SPLENDIDLY.
• THE BRAND IS SUFFUSED WITH EVOCATIVE SYMBOLS AND RITUALS.
• THE BRAND HAS CREATED ITS OWN LEGENDS.
• THE BRAND HAS DEVELOPED A DAZZLING ARRAY OF TOUCH POINTS.
• THE BRAND HAS LEVERAGED NEW-AGE MEDIA VERY SMARTLY.

"As you contemplate the seventh lesson, don't forget to enjoy the seventh Harry Potter movie."