‘December discount' drive

Car dealers rev up for ‘December discount' drive:

It is that time of the year when those looking to acquire a car of their choice visit showrooms hunting for attractive discounts and freebies. Call it December ‘dhamaka,' it is when most of automotive players seek to increase their sales volumes.

The discounts just got bigger, with the country's largest carmaker Maruti announcing higher discounts and Tata Motors and Hyundai Motor continue to offer attractive packages. It won't be long before others follow suit.

For Higher numbers:

This is something unique to India. This has been the trend for the last four-five years when companies and dealers extend deep discounts to log higher numbers.

Discounts ranging from Rs 10,000 to Rs 27,500 for different models in the Maruti stable This has got bigger now, with the discounts ranging from Rs 10,000 to Rs 40,000. In fact, this could go up to about Rs 70,000 for SX4 sedan, if the buyer avails exchange and loyalty bonus.

Cars from the Tata Motors stable are now commanding discounts ranging from about Rs 15,000 to Rs 50,000 depending upon the model. The last few years have seen good numbers coming from December sales.

Hyundai 

has been offering discounts in the range of Rs 18,000 for i10, Rs 25,000 for Santro and Verna cars during November.