5 Golden Rules

5 Golden Rules for Your Business Email !

"One shit deal…" This phrase got one of the largest investment companies in the world in a messy soup during the Global Financial Crisis. One of their employees wrote this to another in an email, which was used against them in the court of law. Well, that’s that…

Read on to know how you can avoid such blunders and a few rules that you should follow for your business email.

Communicate, Don’t Express

If you are writing an email to a client, customer or an employee, make sure that you communicate in that email. There is absolutely no reason why you should be expressive and generate a certain tone in the email.

For example, if you want to praise an employee for a job well done, you can write "You have done well this month. We appreciate your efforts" instead of "Wow! You’ve done a splendid job. How I wish you worked like this every month!" Use this rule for your business emails because being expressive in an email may feel warm, but that’s not why we’re here to do business, are we?

Some of you may disagree to what I just said, however, it is a habit and this emotive or overtly expressive communication may also lead you to write something exactly like "One shit deal…"

Keep it to the Point

"Hi John. How are you? Did you have a good vacation in Bangkok? I hope you visited the places I recommended and had lots of fun, if you know what I mean. You must show me pictures the next time we meet. Oh wait, don’t bother. I’ll check them on your facebook. Anyways, getting to the point, I wanted to speak to your regarding a recent business deal with one of your clients…."

If your emails read like this, stop! This rule for your business emails is critical because remember that your emails can be printed in any office around the world. Do you really want your clients or customers to read about your suggestions to John regarding his Bangkok trip?

Business emails should be to the point and address the issues they are meant for. Nothing more, nothing less.

Don’t write anything that can cause a legal burden

It is easy to get carried away in the heat of the moment and write something on the lines of "…We’ve done all we could. It is unfortunate you don’t like our product. But we can’t help you anymore"to an irate customer. But have you thought of the legal repercussions?

You could be sued for negligence or lack of customer support (although in India, the “suing” concept is still not there).

This rule for business emails is all about keeping the relevant legal framework in mind before hitting the send button. If you didn’t know already, your emails can be used against or for you in the court of law as written documentation proof.

So choose your words carefully when you write that next email from your business account.

Avoid personal forwards

Business email accounts are meant for professional emails only. No matter how funny or witty your forwards are, restrict them to your personal email id.

Believe us, no one wants to read about that funny husband-wife joke when they’re stressing about a critical business deal.

Always double check the recipients

Your emails could damage the goodwill or privacy of your business if it gets sent to the wrong recipient. If you think this advice regarding rules that you should follow for your business emails is meant for amateurs only, think again.

You don’t want internal communication floating around to your customer, or a conversation with your manager to reach your boss, do you?

In addition to the above mentioned rules to follow for business email, make sure you don’t use “sms lingo” in business emails or text messages. A ‘u’ instead of a ‘you’ could potentially break your business deal with a client. And yes, last but not the least – always make sure your spell-check is on – Spelling Mistakes in Business Email is a crime!

India is the third least honest nation

India is Third least honest nation on the Internet 

[India Cybercrime report]

According to latest Norton Cybercrime report – India is the third least honest nation on the Internet, with over half of adults saying they have lied on the internet.

One of the most significant finding of this report that is that 3 out 4 netizens have fallen to trap to some form of cybercrime (76%) – majority of them due to virus & malware attacks. That is above 10% above global average as well!

What is most surprising is even with above average levels of cybercrime in India, adults here have the strongest belief that cyber criminals will be brought to justice – In fact, they are most optimistic about it compared to their peers globally.

Interesting findings of Norton Cybercrime Report

• 8% Indians do not expect to be cyber-crime victims ever as compared to 3% globally and 10% Indians feel that they are completely safe online.
• 57% Indians feel that cyber criminals will NOT be brought to justice as compared to 79% globally.
• Once an individual has fallen prey to cybercrime, 58% of them change the way they conduct themselves online while very few individuals call Police or Banks to ensure safety!
• It takes average of 44 days and Rs. 5262 to resolve a cybercrime in India, while globally the average is 28 days and over USD 334 (Rs. 13500 approx.) !
• 55% of Indian online users have lied about their personal details as compared to 45% globally. 36% Indians have used fake online IDs (33% globally)
• 19% of Indian regret as to what they have done previously online and 41% believe that once your online reputation is ruined, nothing can be done about it.

There are 3 simple rules to follow which should help majority of cyber criminals to stay away –

• Never give out your passwords
• Keep your financial details safe and
• don’t open email / links from people you don’t know

Wedding bells are ringing again!

The Indian wedding season is round the corner and retailers are all set to bank on this opportunity once again. The shopping carnival has just begun for Indian customers.

Tuning in to this fervor are the retailers who look up to this time of the year as a big opportunity to get their cash registers ringing again. And this trend gets bigger every year with the market maturing to even a greater extent.

Retailers gear up for the D-Day 

The Indian wedding season generally runs from late August to September. The advent of the season means more business to every retailer. Every retailer awaits this wedding and the festive season to push in more and more business.

Like any other occasion, Gitanjali Jewels has come up with a number of exciting promotional offers to celebrate the forthcoming wedding season. Tamanna, one of the savings scheme started by the jewellery brand is every woman’s aspiration of turning her dream of owning her favorite piece of diamond jewellery into reality. Under this savings scheme, a consumer can manage his/her savings more efficiently and plan ahead to make that special purchase for a memorable occasion like that of a wedding.

The Bombay Store, on its part has introduced a range of exquisite evening bags in a wide selection of colours and styles. The Bombay Store has also introduced larger tote bags for the woman who needs more room to hold make up, jewellery and clothes for the wedding.  These tote bags dawn classy prints and add to the chic quotient. Come October and the Indian wedding extravaganza begins with great pomp and grandeur.  The lavish Indian weddings that have replaced the once conventional marriages have become a costlier affair.  Indians no longer keep a tight budget in hand while organising a wedding. It is during this time when people go on a shopping spree, without thinking about the returns.

Bullion sale scales up

More than anyone else, it is the bullion traders who benefit the most during this time. Despite the skyrocketing gold prices, the sale of gold ornaments rises as the wedding season draws closer. After occasions like Akshay Tritya and Dhanteras, wedding ceremonies account for the largest purchase of this shiny precious metal.  

Demand for gold in India increases every year at this time but reports have indicated that the rate at which consumers are buying this year are well above, as predicted by the Bombay Bullion Association. It is said that consumers are not only buying gold jewellery but the demand for investment coins have also gone up.

Finally...

The trend of splurging is nowhere going to stop for Indians. It is said that an Indian spends almost one fifth of his lifetime savings on a wedding ceremony and this means tremendous business opportunity for retailers. As the wedding season begins to wrap up by the end of December, the retailers begin stocking their stuff for the next year and come up with even more innovative ideas to lure more customers to their end.