desi languages get more users

Online ads in desi languages get more users: Survey

 

Online publicity seems to be going the desi way, with advertisements in Hindi, Tamil, Malayalam and other regional languages attracting more internet users than English ones, says a survey.

According to survey by Ozone Media, internet advertising network and online advertisements in regional languages such as Hindi, Tamil, Telugu and Malayalam outperform English creatives.

Moreover, resident Indians respond better to regional language ads as compared to English ads, by almost 30 per cent.

“Internet media, like Television and Radio is moving towards being a mass media. This is exhibited through the high response that language ads generate compared to English ads.

Consumption of regional language ad signifies the emerging trend in online marketing campaigns of the kind of spread and specific targeting brands adopt to reach their desired audience.

The survey titled - One Media Performance Users Study (OPUS) — noted that Tamil and Telugu in particular are driving conversions in language specific advertising across ad categories for performance campaigns.

The report reveals prolific usage of language ads by Banking, Finance, Services and Insurance (BFSI) and matrimony sectors.

For Matrimony category, non resident Indian’s (NRI) respond better to regional language ads whereas resident Indians respond better to English creatives.

In BFSI category however, the results are completely different from the matrimony category. NRIs’ prefer English language creatives over language based creatives as they would be most comfortable with English as a medium for addressing their financial needs.

The Survey said resident Indians feel more comfortable in one’s own language when it comes to simplifying any financial product that they wish to invest in or avail of. This trait possibly results in greater acceptance of language based ads for the BFSI category.

The survey is based on an analysis of close to 1,000 campaigns that were run on the Ozone Media network from January 2010 to December 2010. The sample includes responses from resident Indian and NRI across various ad categories.

Social Media ROI

 Social Media ROI – Can you measure it fully?

Most of the businesses realize the Social Media Benefits, however how much to spend and its trade-off with money is debatable. Infact, finding return on investment (ROI) itself is a tough job. Let us look at it a little closer.

Worried about Social Media ROI?

Returns on investment are measured in monitory terms most of the times. Marketers usually measure it as Net present value of stream of revenues vs monitory expenditure.

In terms of percentage it is

ROI= [(Amount Gained from Investment – Cost of Investment)/Cost of Investment] x 100

ROI of Social Media doesn’t change much in its definition. After all, a business is a business is a business. It must earn more than it spends. However, most of the times Net Present Value of revenues is difficult to measure when it is Social Media, mainly because it revolves around Brand Awareness and conversations more than anything else.

Many companies fear that there’s no true way to measure the ROI of social media activities. In comparison to other marketing channels such as e-mail, SEO, and display advertising, social media doesn’t offer a very direct or concrete ROI measurement.

This is partly due to the fact that social media interactions revolve mostly around online conversations, which are not as easy to measure quantitatively as click-throughs and CPMs. Because social media is very much about the qualitative and not quantitative, this result in much debate about what metrics are truly useful and accurate when it comes to social media marketing.

Just because measuring social media ROI is a challenge doesn’t mean it’s impossible. The world of social media ROI is still evolving. We may have to rethink traditional metrics to include the ways that people interact with social media. The measurement of returns through social media isn’t done the mathematical way!

For example, the standard metrics for e-mail marketing include delivery, open and click-through rates. While it’s still possible to find value in measuring click-throughs from specific URLs on sites such as Twitter or YouTube, social media also lends itself to new categories of measurement, such as activity and engagement.

Now, how can we measure engagement? Let’s consider engagement to be a category of interaction that includes posts/threads, comments, tags, votes, bookmarks, and more. This can be done quantitatively (for metric lovers); however categorizing them under positive, negative and neutral heads makes more sense before we could realize the returns. This accounts for qualitative measures where extent of positive conversations should outnumber the negative and neutral. Viral content is a blessing!

Another important area of measurement for social media is brand awareness. Traditional media might measure brand and awareness through reach and frequency: how many people have seen an ad and how many times they’ve seen it. For Social Media, there are technologies that measure posts for positive and negative sentiments, and which measure “share of voice” (i.e. the number of articles, tweets, posts, etc. in which a specific brand is mentioned in comparison to its competitors).

Although the world of social media brings with it new ways of measuring activities and interactions, the traditional ROI metrics of revenue – cost savings, conversions, cost per lead, etc.– are still what matters when it comes to proving the value of your social media marketing initiatives. Try categorizing leads into Inbound Vs Outbound leads to start measuring returns.

An inbound lead may get to know about your business via Tweet, then read your blog, and later contact you via email. Therefore, try not to get more granular that Inbound leads as it will add up to time and efforts.

By establishing a baseline and measuring progress over time, companies can begin to see the effects of social media on growth and revenue.

Facebook 2011

Startup Marketing Tips

Ten quick tips for starting a blog for your small Business:

A blog which is short for web log is a web page though which you post short regular updates.  It could be a personal blog to write about things that interest you or a professional journal for your business .When it comes to small businesses, a blog not only helps you to build a community but also helps in marketing your brand / business idea/ venture / you as the entrepreneur.

Ten tips to start and maintain an engaging blog for your small business

• Keep it simple - Yes everyone loves something which explains any concept/idea/venture in simple and lucid form
• The content should be relevant and useful - Don't give a hi fi sounding heading and the content is something different, please keep it to the point, everyone likes to know something which is relevant and to the point, if its useful content then you are guaranteed repeat reader.
• Post often - Don't go off on a holiday after your one great post, its internet and people love fast and regular communication, otherwise you soon become outdated
• Make it interactive - Two way communication always works, engage your reader otherwise he will not be interested in your story
• Respond to comments and have a conversation through your blog - Please don't forget to respond to comments, reply however irrelevant the question might be, everyone deserves an answer
• Use keywords relevant to your line of business - Keywords make your blog rank higher and give it more visibility, hunt for right keywords and do include it in your posts
• Don’t sell too hard - Blogs are generally place for opinions and views, don't be into " me and my story" syndrome only
• Don’t use technical jargon- brings back to the first point, keep it simple and refrain from using business jargons which an average reader won't quickly understand, you want to engage not just impress.
• Stick to a schedule - Your readers after a certain point will expect a timely write up from you... fix a day of the week and stick to it
• Use your blog to run promotions and contests - Nicely conceptualized contests always endears a reader, go for it in your blog.

Twitter: For Marketing

Ultimate Guide For Twitter Marketing:

Twitter is a social networking and microblogging service that has seen massive growth over the last two years and it can be a boon to any online marketing strategy.

The site allows users to post short messages to all other users that subscribe to their feed, or in Twitter-speak, their “followers”. Messages, or “tweets” have a maximum of 140 characters so updates are quick and to the point on Twitter.

With a little maintenance and promotion, a company can use a Twitter account to reach thousands of people every day for very low costs. The service is free and only requires one or two people to maintain any given account. Below are some suggestions on how to use Twitter as part of your overall online marketing strategy.

Strengthen your brand
Using Twitter to talk about your company in an interesting and entertaining way can strengthen your overall brand. By giving your company a personality, you can make your company seem more accessible and friendly. Giving real-time office updates, giving inside information and telling relevant (and tasteful) jokes can go a long way. Make sure to avoid making all your tweets into advertisements, as this will surely turn people off.

Inform people of new products and services of your company
Lots of news actually breaks on Twitter. On many stories the Twitter community was talking about it before the mainstream media. You can do a little news-breaking of your own company by announcing new products and services that your company is offering.

Link to your website, blog or press releases
Twitter allows you to add links to your tweets, so if you have a good number of followers, you can expect a certain number of people to go to your website when you tweet about it and provide a link. This can be a powerful way to drive traffic and increase your company’s exposure.

Weigh in on conversations others have about your company
Using Twitter Search, you can search for your company’s name or your employee’s names. It will return all the tweets in which people mention the terms you search for. This is a great way to seek feedback on your product without putting out a formal survey. You will know what people think about what your company does, and you may find out interesting information that you didn’t already know.

Engage with people talking about your field
You can also use Twitter Search to find out what people are saying about things related to your products or services. If you work for Geezeo.com, for example, you could see what everyone is saying about Mint.com or Wesabe.com, all sites that offer online financial management.

Promote events
If your company is throwing an event or attending a conference, you can tweet about it to generate interest in the event. You may be able to rally a few more people to attend, and you may be able to find other Twitterers at the event. This kind of pre-networking can add value to the relationships you then create in person.

Provide customer support
Many companies, often provide customer support over Twitter. If your company’s clients are particularly tech-savvy, it is likely that many of them are on Twitter. By encouraging them to ask questions over Twitter, you can provide quick customer support to people in yet another medium. This adds to your company’s brand as it makes you look more accessible and more helpful.

Inform communities when other communication streams fail
If you ever need to alert people of something about your company and your other methods of communication are shut down, you can use Twitter. Though Twitter has struggled with up-time issues in the past, it seems to be doing better lately, and is now very reliable tool for communicating with customers if your main site or email server is down.

Blogger

Integrate Live Chat Software with Your Blog spot

Undoubtedly a blog is the most important thing for a passionate writer because it’s like a personal diary on which he/she can maintain all accumulated experience and thoughts. Blogging has evolved in a huge thing today and facts say that a new blog is created in every half a second around the world. That proves how popular blogging is over the web and how often people use the same. Many people use blog to post personal stuff and some use it as a medium to make money online. Unfortunately many bloggers are unaware about how to promote and grab satisfy readers. Because just getting traffic will not work, getting right kind of traffic that converts into leads is what required. And conversion of leads takes satisfied site visitors. 

The best you can do to satisfy your site visitor is integrate Mioot Live Chat Software to your Blogspot. Mioot.com offers best live help system that can be easily installed to serve site visitors instantly. Integrating Mioot live chat system can be done in three easy steps without any technical skills. 

   • After registering get the integration code from mioot customer control panel 

   • Log in to Blogspot and add Live Support software to the gadget 

   • Click on save and enable live chat software module in blogger 

Mioot live chat support comes will lot of interesting features that will help to grow visitors and sale. Some of the cool features can really perk up your experience in blogging includes, monitoring multiple websites simultaneously, track visitors in real time based on location and surfing habit, proactive chat option, post chat survey, Push URL/Image, Canned messages, advanced trouble ticket system, office chat, multi operator conference, SPAM verification etc. You can make the best use of this live chat software to server your customers and readers! 

New Customers by Social media sites

Finding New Customers by Social media sites:

Many organizations have started to invest in social media marketing. However, no business likes to invest in a venture/strategy without measuring the return on investment (ROI). In case of social media, there is one very effective method to measure the ROI and that is customer acquisition. Social media sites provide wonderful opportunities to companies to find new customers. These sites are particularly useful for smaller businesses and entrepreneurs. It comes as no surprise to find that nearly half of small businesses around the world have acquired customers through social networks. Social media websites have come as a boon for small business houses that can acquire new customers and advertise their products/services at a much lesser cost.

The success of a business is very much determined by its ability to attract new customers to its fold. That explains the emphasis on social media sites by companies. These websites are where businesses get to meet as many different people as possible, know their interests, contacts and spread the information that they are open for business. Quite a large number of companies are known to provide budgetary allocation to advertising on social media sites. There are very few ways better than social media marketing to let the word out about your business to attract new customers. Internet is a global phenomenon and using it, business houses can reach millions if not billions of people. Organizations that are yet to venture into online social networks are seriously behind the times and missing out on lucrative opportunities.

Social media sites connect people from all over the world on a single platform. Irrespective of the locations, genders and nationalities, social media users are constantly connected with one another. Popular networking sites like Facebook, Twitter, Wikipedia, YouTube etc have become the new advertising engines. Their growth is simply phenomenal and many companies have made perfect use of these sites and added millions of customers. Businesses can attract customers by creating profiles, describing their business, post pictures if applicable and making full use of all the other options made available by the social media sites.

Organizations can find and keep new customers by indulging in relationship marketing. It is important to develop relationships with target audiences. Options like making friends, starting a community and creating fan pages etc are perfect ways of expanding the reach of the business.

Social media

Social media in Business:

Companies are coming to recognize the growing relevance of Social Networking as a medium, Here take a look at the Fortune Global 100 companies Social marketing usage trends.


FORTUNE GLOBAL 100 COMPANIES: 

Who's using What?

65% companies have A Twitter Account

Twitter Accounts( % of companies with Twitter Accounts by region)

40% in Asia Pacific

67% in Latin America

71% in Europe

72% in United States

33% companies have A Corporate Blog

Corporate Blogs(% of companies with Corporate Blogs by region)

25% in Europe

33% in Latin America

34% in United States

50% in Asia Pacific

50% companies have A YouTube Channel

YouTube Accounts(% of companies with YouTube Accounts by region)

33% in Latin America

35% in Asia Pacific

52% in Europe

59% in United States

54% companies have A Facebook fan page

Facebook fan pages(% of companies with Facebook fan pages by region)

33% in Latin America

40% in Asia Pacific

52% in Europe

69% in United States

Overall Usage:

79% of companies use at least one of the four platforms.

20% of companies use all the four platforms.

Frequency of Activity:

82% of Companies using their Twitter account per week 

(27 Tweets on average per week)

68% of Companies using their YouTube account per month 

(10 Videos on average per month)

59% of Companies using their Facebook page per week 

(3.6 posts on average per week)

36% of Companies using their Corporate Blog per month 

(7 posts on average per month)

Since, There is a tremendous increase in the usage of social media by the people globally, Companies are now looking forward to make their presence in the social media to create brand awareness and capture a huge market size. which more cost effective when compared with other advertising media.