22 November 2011

Doing Business in Singapore: Guide for Indian Entrepreneurs!

India and Singapore are on a path of increasing economic integration. The ties that bind these countries have a long history – they are rooted in a common culture and a shared legacy of being former British colonies.

Since 1991 (as a result of India’s Look East trade policy), cultural exchange, immigration and military links between both countries have increased dramatically. By 2001, Singapore-India bilateral trade had increased to S$2.65 billion. In 2005, both countries signed the India-Singapore Comprehensive Economic Cooperation Agreement (CECA). By the next year, total trade grew four-fold to approximately S$11 billion.

Existing India Singapore Business Relationship

According to International Enterprise Singapore (the national agency responsible for spurring Singapore’s external economy) India became Singapore’s 10th largest trading partner in 2010, registering S$30.7 billion in total trade, up from S$21.6 billion in 2009. Data from the Singapore Indian Chamber of Commerce and Industry (SICCI) shows that as of June 2011, Singapore’s Indian business community has become the single largest country-based business community in Singapore, having grown by 25% within less than a year.

The reasons for this deepening trade relationship are multi-fold. Singapore has long been an attractive business destination as companies and investors recognize the value of its unique geographical and political environment. Firms can access most of the major Asian markets from Singapore.

Singapore’s responsive government and efficient legal system results in a pro-business environment which offers low tax rates, sophisticated infrastructure, strong IP protection, progressive immigration policies and an abundance of skilled labour force. Together, these factors have continued to entice entrepreneurs and multinationals to set up business ventures in Singapore.

Many Indian firms and entrepreneurs have done so in recent years. In 2009, Bangalore-based infrastructure giant, GMR Group; and K S Oils, India’s leading integrated edible oil FMCG company set up their regional and international offices respectively in Singapore.

In the same year, August Media was founded in Singapore and within a year, had scored a $60 million deal with US animation giant Classic Media. In September 2010, rope wire manufacturer Usha Martin announced its plans to make Singapore its corporate engineering knowledge center as well as international headquarters. In May 2011, Tata Communications named Singapore as its official international headquarters.

For many Indian entrepreneurs and businesses, Singapore holds a cultural attraction as well. It represents harmonious balance between the East and West and offers a culture that is familiar and comfortable for many Indians. Singapore is a clean, well-functioning cosmopolitan city with low pollution levels, reliable public transportation, high quality educational institutions and increasingly colourful entertainment, dining and arts scene. The recent uptrend in the purchasing of property by Indian expats also demonstrates that many find Singapore an attractive place to live.

How to start a Business in Singapore
If you are considering Singapore as the location for your business, there are some important considerations that you should keep in mind. First of all, you must carefully consider the type of company you plan to setup. For individual foreign entrepreneurs, the clear choice is to incorporate a private limited Singapore company. Foreign companies on the other hand, have a choice of setting up a branch office, a subsidiary company or a representative office in Singapore.

Singapore law allows 100% foreign ownership of Singapore companies. A Singapore company can be registered with a minimum of one shareholder, one director, and a paid-up capital of $1 only. Each company must appoint a Singapore-based company secretary and registered address and file its annual return with company registrar and income tax authorities. Since most of the work in Singapore is computerized, it hardly takes 1 day to register a company in Singapore.

If you are a foreign entrepreneur, you must bear the following in mind as well. If you plan to relocate to Singapore to run your business, you must secure a relocation visa of type EntrePass(Entrepreneur Pass) or EmploymentPass. These two types of visas do not come under any quota system however they are subject to the applicant satisfying the necessary qualification criteria. Each application is reviewed and approved by authorities based on its own merits. Once your relocation visa is approved, your spouse and children can also relocate to Singapore on Dependant Passes and you are eligible to apply for permanent residence in due course.

Overall, setting up a business in Singapore is quite easy and simple. The country has consistently been ranked highly in international business surveys and reports. Just last year, Singapore was named the city with the highest ease of doing business ranking, highest quality of life ranking in Asia for expatriates, most competitive economy and most efficient bureaucracy by institutions such as the World Bank, ECA International, Gallup and World Economic Forum. To become a part of this growing and dynamic environment, consider setting up your business in Singapore.

Ina Jasni works for Janus Corporate Solutions - a leading Singapore-based firm that offers full-range of cost-effective Singapore company registration, relocation visa, accounting and ongoing compliance services to businesses worldwide. For additional information on the topics discussed here, you can visit Janus’s website

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26 September 2011

5 Golden Rules


5 Golden Rules for Your Business Email !


"One shit deal…" This phrase got one of the largest investment companies in the world in a messy soup during the Global Financial Crisis. One of their employees wrote this to another in an email, which was used against them in the court of law. Well, that’s that…
Read on to know how you can avoid such blunders and a few rules that you should follow for your business email.
business email etiquette 5 Golden Rules for Your Business Email !

Communicate, Don’t Express

If you are writing an email to a client, customer or an employee, make sure that you communicate in that email. There is absolutely no reason why you should be expressive and generate a certain tone in the email.
For example, if you want to praise an employee for a job well done, you can write "You have done well this month. We appreciate your efforts" instead of "Wow! You’ve done a splendid job. How I wish you worked like this every month!" Use this rule for your business emails because being expressive in an email may feel warm, but that’s not why we’re here to do business, are we?
Some of you may disagree to what I just said, however, it is a habit and this emotive or overtly expressive communication may also lead you to write something exactly like "One shit deal…"

Keep it to the Point

"Hi John. How are you? Did you have a good vacation in Bangkok? I hope you visited the places I recommended and had lots of fun, if you know what I mean. You must show me pictures the next time we meet. Oh wait, don’t bother. I’ll check them on your facebook. Anyways, getting to the point, I wanted to speak to your regarding a recent business deal with one of your clients…."
If your emails read like this, stop! This rule for your business emails is critical because remember that your emails can be printed in any office around the world. Do you really want your clients or customers to read about your suggestions to John regarding his Bangkok trip?
Business emails should be to the point and address the issues they are meant for. Nothing more, nothing less.

Don’t write anything that can cause a legal burden

It is easy to get carried away in the heat of the moment and write something on the lines of "…We’ve done all we could. It is unfortunate you don’t like our product. But we can’t help you anymore"to an irate customer. But have you thought of the legal repercussions?
You could be sued for negligence or lack of customer support (although in India, the “suing” concept is still not there).
This rule for business emails is all about keeping the relevant legal framework in mind before hitting the send button. If you didn’t know already, your emails can be used against or for you in the court of law as written documentation proof.
So choose your words carefully when you write that next email from your business account.

Avoid personal forwards

Business email accounts are meant for professional emails only. No matter how funny or witty your forwards are, restrict them to your personal email id.
Believe us, no one wants to read about that funny husband-wife joke when they’re stressing about a critical business deal.

Always double check the recipients

Your emails could damage the goodwill or privacy of your business if it gets sent to the wrong recipient. If you think this advice regarding rules that you should follow for your business emails is meant for amateurs only, think again.
You don’t want internal communication floating around to your customer, or a conversation with your manager to reach your boss, do you?
In addition to the above mentioned rules to follow for business email, make sure you don’t use “sms lingo” in business emails or text messages. A ‘u’ instead of a ‘you’ could potentially break your business deal with a client. And yes, last but not the least – always make sure your spell-check is on – Spelling Mistakes in Business Email is a crime!