09 January 2011

IPL 2011: Intelligent Business


IPL-4 auction: Insight
Gautam Gambhir opens IPL-4 auction scoring $2.4 million:
72 players go for $52.8 m; India is flavour; Sourav Ganguly, Brian Lara unsold.


It was `Be Indian, Buy Indian', as former cricketer Navjot Singh Siddhu described, on the first day of the Indian Premier League-4 (IPL) auction on Saturday.

Of the top 10 players who got the highest bids, six were Indians and collectively they went for a total of $13.9 million, with the Indian opener, Gautam Gambhir, picked up by Kolkata Knight Riders (KKR) for a whopping $2.4 million - the highest bid of the day.

Each team can spend a maximum of $9 million for buying the players for a period of two years.

The auctions were held at ITC Gardenia Hotel that also hosts cricket teams during matches in Bangalore. The auction began with a draw of lots and the first player to be bid for was Gambhir. Midway through the process, Mumbai Indians, represented by Nita Ambani, wife of Mr Mukesh Ambani, dropped out of the race after hitting $800,000. KKR team, whose owner, actor Shah Rukh Khan, was not present, continued bidding for the player and finally won him for $2.4 million.

Yusuf Pathan's name came soon after and he went for the next highest bid of $2.1 million, again bagged by KKR in the auction which described as "a combination of poker and snakes and ladder." The fight to get Robin Uthappa was intense with his home team, Royal Challengers, Bangalore (RCB), and Delhi Daredevils battling it out. But the player was eventually bagged by a rank outsider, Team Pune, of the Sahara Group, for $2.1 million.

Incidentally, Uthappa is not even in the national T-20 team.

MIDWAY SHOCKS
But the shocks were to come midway through the auction with former Indian captain Saurav Ganguly and Brian Lara were among the 16 players unsold.

Rahul Dravid, too, went for a low $500,000 bagged by Rajasthan Royals. Surprisingly, RCB chose not to bid for him at all and later the team's co-owner, Mr Siddharth Mallya, told that they decided not to do so because Dravid was "not a T-20 player."

HIGH DRAMA
It was high drama during the bidding process when Mr Vijay Mallya's son, Siddharth, who went up to the table of Kings XI Punjab (KP) owner, actor Preity Zinta, and objected to her protests over a certain bid that went in favour of RCB.

In the end, as some of the commentators pointed out, the Day 1 honours belonged to KKR, which bagged Yusuf Pathan, Gautam Gambhir and Jacuqes Kallis, followed by RCB that got Indian medium pacer Zaheer Khan for $900,000, Tillkaratne Dilshan ($650,000) and Daniel Vettori ($550,000). Mumbai Indians, "strong as an oak tree", got Andrew Symonds and Rohit Sharma.

It had retained Sachin Tendulkar in the team. Chennai SuperKings, captained by Indian captain M. S. Dhoni, was subdued for most part of the day, as it has already certain key players in its team.

Towards the end of the day, it however, swung into action and bagged Mr Cricket, Mike Hussey, for $425,000, and after a major battle with the others, got S. Badrinath for $800,000.

Listed firms tighten purse strings on Day 1
Ambanis and Mallyas spend the most.


Listed companies who own teams in the Indian Premier League chose to be cautious with their spending on the first day of the player auctions.

GMR-owned Delhi Daredevils and Deccan Chronicle Holdings Ltd's Deccan Chargers were two of the lowest spenders on day one. Deccan Chargers spent $5.5 million (Rs 24.93 crore) while Delhi Daredevils spent $5.84 million (Rs 26.5 crore) in a relatively quiet day for the two at the auctions.

India Cements-backed Chennai Super Kings, who are also the reigning IPL champions, started off the day on a quiet note but a string of strategic purchases towards the end of the day took Chennai's total spending up to $7.62 (Rs 34.57 crore).

Low spenders
“The low spenders of the day were the teams owned by companies who are answerable to their shareholders. It would not be right to expect them to be shelling out a large amount of money for one single player. Overall these three teams made some good strategic buys,” 

Big spenders
The big spenders of the day included the likes of Kolkata Knight Riders, Royal Challengers Bangalore, Mumbai Indians, Kochi and Pune.

The UB Group which recently consolidated its sports ventures in a separate subsidiary were the biggest spenders of the day with Royal Challengers Bangalore spending $7.9 million (Rs 35.81 crore). Mumbai Indians' owner and Mukesh Ambani's wife, Ms Nita Ambani, flexed the financial muscle as Mumbai Indians spent more than $6 million in the first half of the auction itself. At the end of the day, Mumbai Indians had done $7.64 (Rs 34.6 crore) worth of shopping.

Kolkata Knight Riders, owned by Knight Riders Sports Pvt Ltd, made the two costliest buys of the day. Gautam Gambhir was bought by the team for $2.4 million (Rs 11.04 crore) while a further $2.1 million (Rs 9.52 crore) was spent for acquiring Yusuf Pathan.

Finally
The total money that the 10 IPL teams including new entrants, Team Kochi and Sahara Pune Warriors, spent on Day 1 was $52.8 million for buying 72 of the 353 players under hammer (The auction continues tomorrow).

08 January 2011

Tools to grow your business globally.

Google: Tools to grow your business globally.


Imagine you’re a men’s tailor in Bangkok, and you sell custom suits to travelers passing through Thailand. You start a website to sell your suits online and begin to notice that the majority of your website traffic comes from overseas. How do you respond to this international demand?

Businesses of all sizes face a number of obstacles when they want to expand internationally. First, they must identify the right market to sell their products or services, such as custom men’s suits. Then they have to create versions of their website and ad campaigns in the language of the market they want to reach. Finally, and perhaps most importantly, they need to reach new customers who may be interested in their products and services.

Starting today, businesses can access a number of new resources from Google to help them overcome these obstacles and start growing internationally. Google launching a new website, called Google Ads for Global Advertisers, which will serve as a central hub for Google’s tools and tips for businesses looking to expand to foreign markets. This website pulls together resources for businesses to find the right market for their products and services, translate their websites and ad text, find new customers with relevant online ads, and understand options for international payment, shipping and customer service.



Google also introducing Global Market Finder, a new free tool to help businesses identify markets with high demand for their products or services. The Global Market Finder automatically translates your keyword—for example, [business suit]—into 56 languages and then uses Google search trends data to see where in the world people search for your product or service. It helps businesses evaluate new markets by showing the volume of local searches, estimated price for keywords and competition for each keyword in each market. With this tool, businesses can answer questions like “how competitive is this market?”, “how does demand in one country compare to demand elsewhere in the world?” and “how much would it cost to start advertising in this new market?” You can read more about these new tools on the Inside AdWords blog.


Google has already helped hundreds of thousands of businesses reach customers in foreign markets. From a mosaic company in Lebanon to a bespoke shoe retailer in Sydney, a tech support company in India and a bed and breakfast in Poland, tools like AdWords have helped businesses reach new customers and drive traffic to their websites.This new website and tools will encourage even more businesses to expand internationally, whether you’re a small business testing a single market for the first time or a mid-size company advertising your products to an entire region. 
After all, there are more than 1.9 billion consumers online.

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