Strategy: Tata Nano

Now, a Nano at zero down payment

You can now walk into the showroom, collect a Nano and pay the first instalment the next month.

In a bid to increase the car's sales, Tata Motors is now facilitating a zero down payment option.

Sources said that the 100 per cent finance scheme has been operational for sometime and will go on till December-end.

There is zero down payment option. It depends on the profile of the customer too. Tata Motor Finance is already offering it.

It is up to the financiers to offer 100 per cent financing.

14% Interest:

Tata Motors Finance charges 14 per cent interest for the 100 per cent loan scheme. A sales executive at one of the Mumbai dealerships said customers have to only make a payment of Rs 20,000 for RTO charges and insurance.

If customers make a down payment of approximately Rs 40,000, then there is scope to reduce the interest rate even further.

The decline in Nano sales to three-digit figures has triggered a host of marketing initiatives.

On the product front, Tata Motors now offers additional safety features and a four-year warranty, while at the financing end it offers fast-track processing of applications and lower interest rate.

More selling outlets

As for retailing, the company started open sales in 12 States and it will extend to all States by March. Plans are on to open 1,000 selling outlets in the short term.

A Business plan

How to write a business plan?

Here is a quick nine-step guide to what you will need in your company's business plan:

1. An executive summary outlining goals and objectives. 

2. A brief account of how the company began. 

3. Your company's goals.

4. Biographies of the management team.

5. The service or product you plan to offer. 

6. The market potential for your service or product.

7. A marketing strategy.

8. A three- to five-year financial projection. 

9. An exit strategy. 

Online Marketing

Online Marketing- Giving Exposure to Your Business

Online marketing is the hottest trend in the world of marketing. There are several diverse verticals which need to be worked out on individual basis for PPC, SEO, Email marketing, and display advertising.

Online Marketing: 

The success of business is highly reliant on the wide coverage of customer base. And it is through deft marketing skills that businesses tend to reach out to a wider section of customers. It is often seen that marketing strategies follow people. In the contemporary times, the customers are flocking Internet so the marketing strategies are also seeing a paradigm shift. You can see that more and more companies are focusing on Internet. Marketing your business using each and every source of Internet is called online marketing. 

Let us see various verticals of online marketing. 

Pay Per Click (PPC) Campaigns: 

This is highly targeted and effective way of marketing your business. It focuses on the exposure of your business once relevant keywords are inserted in the major search engines like Google, Yahoo, and Bing etc. You need to pay on the basis of clicks through which the users are redirected to your site. 

Search Engine Optimization (SEO): 

Unlike the PPC, in this case, you do not need to pay for the clicks. This helps your site to gain the frontal rankings in search engines. However, you need to know that it requires lots of systematized approach for giving your website the desired rankings. 

Email Marketing: 

This is also an effective source of providing exposure to your business. You can avail the list of valid and active emails through third-party providers. You can also capture the list of emails through your website and use these e-mail ids for staying in touch with the existing or prospective customers. 

Display Advertising:   

You can also advertise your business to other popular websites having heavy traffic. Doing it through creative formats like banners, videos, stretchable banners etc can produce effective results. 

Once you have employed these marketing strategies then you need to focus on your website too. It must be effective enough so that the conversion rate of leads or visitors is high. Remember, if you are strategizing your business for the online visitors then you are dealing with smart consumers with greater spending capacity, hence, you need to pay attention to minute details.